Market research stories - Page 3

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

BW Digital and Squareroot8 plan quantum-secure link between Singapore and Batam, targeting post-quantum protection for data and AI workloads.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

Canon secures Silver at the 2025 Putra Brand Awards in Malaysia's office gear category, marking an unbroken 15-year streak of wins.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers' top priority, with zonal designs and cloud-led updates surging.

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.

Global enterprises now see AI less as a cost cutter and more as a revenue engine, with agentic tools and Chief AI Officers rising in boardrooms.

AI is set to manage 41% of Singapore's customer service cases by 2027, as service teams embrace “agentic” tools despite security concerns.

Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.