Market research Stories - Page 22

Asian Stories

Market research stories

Milieu Insight upgrades Canvas to streamline consumer research

Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.

By Kaleah Salmon • 3 min read • Thu, 11th Jul 2024

EduTech

Japanese SMBs see AI benefits but fret over security

Japanese SMBs express optimism about AI's potential to improve operational efficiency, according to Barracuda Networks.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024

EduTech

China's computer market to recover 4% by 2024 says Canalys

After an 18% decline in 2023, Canalys predicts Mainland China's PC market will recover with a 4% rise by 2024, backed by IT investments from corporates.

By Shannon Williams • 3 min read • Tue, 2nd Jan 2024

Global Stories

Market research stories

Marketing Technologies

Freelance computer security & writing skills surge in Q2 2024

Demand for freelance computer security, writing, and business skills soared in Q2 2024, per Freelancer.com's Fast 50 Index, defying AI disruption fears.

By Shannon Williams • 3 min read • Tue, 23rd Jul 2024

Customer Experience

Brands & AI gear up for Olympics spotlight & challenges

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024

Data Analytics

AI Appreciation Day: Q&A with NielsenIQ

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

By Staff Writer • 3 min read • Mon, 15th Jul 2024

Customer Experience

Human8 appoints new leaders for growth in APAC & Southeast Asia

Human8 appoints Mark Alvarez as Head of Operations APAC and Daniel Teixeira as Senior Business Director Southeast Asia, eyeing AI-driven growth.

By Kaleah Salmon • 2 min read • Wed, 10th Jul 2024

EduTech

The Martech Weekly & Alium partner to disrupt market research

Melbourne's The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

By Catherine Knowles • 3 min read • Wed, 26th Jun 2024

Application Programming Interface

Conjointly & Cint partner to combat survey fraud

Conjointly and Cint have partnered to enhance survey data quality and reduce fraud through a new server-to-server integration, promising reliable insights.

By Kaleah Salmon • 2 min read • Fri, 14th Jun 2024

Storage

Exclusive: How Wasabi Technology is tackling dynamic object storage

Wasabi Technology's leadership reveals how their first-class object storage responds to unique ANZ cloud challenges and global industry trends.

By Tom Raynel • 3 min read • Thu, 18th Apr 2024

Marketing Technologies

Singapore marketers predict shift towards social media retail in 2024

HubSpot's study reveals 9 out of 10 Singaporean social media marketers predict a rise in direct-to-consumer sales on social media platforms in 2024, highlighting the shift towards social media as a primary retail channel.

By Sean Mitchell • 3 min read • Wed, 3rd Apr 2024

Fintech

Angel investors seek positive impact, warns of startup overvaluations

Angel Investment Network's 2024 survey reveals that Angel investors' motivations shift towards positive impact over financial gain, highlighting new trends and potential pitfalls for start-ups.

By Kaleah Salmon • 3 min read • Tue, 2nd Apr 2024

Data Analytics

Yahoo launches PurpleLab for market research in Australia & Asia

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

By Tom Raynel • 3 min read • Fri, 16th Feb 2024

Data Analytics

AI-driven Proptech revolutionise commercial property industry

Proptech is revolutionising the commercial property industry, offering solutions to challenges like complex legacy systems and manual processes.

By Shannon Williams • 3 min read • Wed, 7th Feb 2024

Surveillance

Biometric-enabled POS transactions set to surge, says Juniper Research

Juniper Research predicts a 138% jump in transactions via biometric-enabled Point of Sale (POS) terminals, climbing from 19.5 billion in 2023 to 46 billion by 2028.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024

Data Analytics

ADP recognised as a leader for global payroll capabilities

ADP has been acknowledged as a global payroll front-runner by prominent industry analysts including Everest Group.

By Shannon Williams • 3 min read • Wed, 20th Dec 2023

Stories from Other Regions

Market research stories

Phishing

Research shows mobile workers put corporate data at significant risk

Research by Apricorn shows 63% of UK and US IT leaders fear mobile workers will cause data breaches, with 55% admitting deliberate security compromises.

By Sean Mitchell • 3 min read • Wed, 19th Jun 2024

Digital Transformation

UK businesses see 6.1% rise in investments amid tech focus

UK business investments surged by 6.1% in 2023. Jumar's CDIO Chris Weston advises that aligning tech investments with strategic goals is key to future-proof growth.

By Sean Mitchell • 4 min read • Tue, 28th May 2024