Market research stories
Qual at Scale: Unlocking the “Why” at a Whole New Level
Last week
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cx
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martech
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ai
Mercury Analytics launches Qual at Scale, an AI-driven tool offering in-depth qualitative research at survey scale for rapid, detailed consumer insights.
Finance pros boost productivity with AI but face ROI doubts
Last week
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digital transformation
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fintech
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data privacy
Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.
Misalignment over AI adoption hampers UK mid-market growth
This month
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cx
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martech
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ai
New research reveals a UK mid-market misalignment between IT and Business leaders on AI investment, hindering growth and productivity prospects.
Acuity launches Agent Fleet AI to boost efficiency for banks
Last month
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digital transformation
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fintech
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rpa
Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.
Major brands to boost investment in loyalty programmes
Last month
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Open-source AI gaining popularity among young developers
Last month
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llms
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software development
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ai models
A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.
Open-source AI gains favour among new developers globally
Last month
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open source
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ai
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software development
A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.
Contentful enters DXP market with new AI features, partners
Last month
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Pipeline360 appoints McCarthy as Senior Director in APAC
Mon, 31st Mar 2025
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
Pureprofile launches AI tools for decoding consumer trends
Tue, 25th Mar 2025
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data analytics
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digital marketing
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market research
Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.
Kaspersky acclaimed for OT cybersecurity innovation in Asia
Mon, 24th Mar 2025
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endpoint protection
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advanced persistent threat protection
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edr
Kaspersky has been praised by VDC Research for its significant role in the Operational Technology cybersecurity market, particularly in Asia and Europe.
Qualtrics launches AI-driven market intelligence platform
Thu, 20th Mar 2025
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data analytics
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cx
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martech
Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.
Salesforce & TripADeal unveil AI-enhanced travel showcase
Sun, 16th Mar 2025
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cx
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martech
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cdp
A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.
The Resilience Roadmap – Six steps to building business strength
Mon, 10th Mar 2025
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partner programmes
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business strategy
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market research
Amid a 50.2% rise in critical financial stress affecting nearly 47,000 UK businesses, experts outline six essential steps to bolster resilience in 2025.
IKEA tops ecommerce for best customer experience in 2025
Thu, 27th Feb 2025
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cx
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martech
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ecommerce
A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.
UK online shoppers find eCommerce tactics manipulative
Fri, 21st Feb 2025
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cx
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martech
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ecommerce
A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.
Aussies favour privacy-friendly contextual advertising
Thu, 6th Feb 2025
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data protection
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digital marketing
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digital advertising
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
Power Digital launches fusepoint to aid mid-market brands
Thu, 6th Feb 2025
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data analytics
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martech
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partner programmes
Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.
Asia-Pacific firms focus AI spend on tech over talent
Fri, 24th Jan 2025
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digital transformation
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genai
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ai
A new Accenture survey reveals that while 87% of Asia-Pacific businesses plan to boost generative AI investments, notably more is allocated to technology over human talent.
Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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digital marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.