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Market research stories

Consumers trust marketplaces more than brands online
Gaming

Consumers trust marketplaces more than brands online

Confidence in online retail is shifting towards the platform, with a 9,000-person study finding marketplaces outrank direct brands on trust.

By Mark Tarre • 4 min read • Last week
Merchants rush to adopt AI shopping agents, Ravelin finds
Data Protection

Merchants rush to adopt AI shopping agents, Ravelin finds

Most enterprise retailers now plan to use AI shopping agents, even as many say they are not ready for the fraud risks they bring.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Alteryx unveils agentic automation tools for analysts
Hybrid Cloud

Alteryx unveils agentic automation tools for analysts

Many firms are still wrestling with trust and governance as analysts spend 3.7 hours a week correcting AI outputs, survey data shows.

By Sofiah Nichole Salivio • 4 min read • Last month
AdBlue market seen reaching USD $41.5 billion by 2033
Supply Chain

AdBlue market seen reaching USD $41.5 billion by 2033

Tighter emissions rules and diesel freight demand are expected to lift AdBlue sales to USD $41.5 billion by 2033, the report says.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Market research stories

Australian AI marketing benchmark expands with Kantar
Digital Transformation

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 4 min read • Last week
UK firms boost cyber & AI spending, Barclays survey
Data Protection

UK firms boost cyber & AI spending, Barclays survey

Confidence in defence remains patchy as 68 per cent of UK business leaders plan higher cyber spending and 46 per cent fear new tools widen threats.

By Karen Joy Bacudo • 4 min read • Last week
MYOB's Solo app sets culture-first template for products
Software-as-a-Service

MYOB's Solo app sets culture-first template for products

Solo by MYOB has already saved early users 17 hours a month, as the software group uses the app to test a new build model.

By Karen Joy Bacudo • 4 min read • Last week
Millions of Australians struggle to navigate legal issues
Artificial Intelligence

Millions of Australians struggle to navigate legal issues

Confusion, not fees, is blocking access to legal help for millions of Australians, a survey commissioned by LawConnect found.

By Mark Tarre • 5 min read • Last week
One NZ says trust now decides New Zealanders on AI
Data Protection

One NZ says trust now decides New Zealanders on AI

Confidence is lagging behind AI use in New Zealand, with most users still wary and many saying they would walk away over misuse.

By Joseph Gabriel Lagonsin • 4 min read • Last week
British shoppers plan to spend more on Father's Day
eCommerce

British shoppers plan to spend more on Father's Day

Household budgets are still tight, but buyers expect Father's Day presents to cost nearly GBP £15 more than Mother's Day gifts this year.

By Karen Joy Bacudo • 3 min read • Last month
UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
New Zealand SMEs embrace AI but want clearer rules
Software-as-a-Service

New Zealand SMEs embrace AI but want clearer rules

Most New Zealand SMEs now use AI tools, but many want firmer safeguards and training before widening adoption.

By Karen Joy Bacudo • 4 min read • Last month
UK consumers want human checks in insurance AI use
Data Protection

UK consumers want human checks in insurance AI use

Human oversight remains a red line for many policyholders, with only 30% of UK consumers happy for insurers to use AI on pricing decisions.

By Sean Mitchell • 4 min read • Last month
Square AI launched in Australia for small businesses
Data Analytics

Square AI launched in Australia for small businesses

Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.

By Mark Tarre • 4 min read • Last month
Afterpay Arena deal to reshape Sydney venue payments
Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Last month
UK consumers screen calls amid contact centre trust gap
Data Protection

UK consumers screen calls amid contact centre trust gap

Many legitimate calls are being ignored as scam fears and opaque AI use erode trust in contact centres across the UK.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Xero launches AI bootcamp for Kiwi small businesses
Data Protection

Xero launches AI bootcamp for Kiwi small businesses

Privacy worries and mistrust are slowing AI uptake among Kiwi small firms, despite 61% already using the technology, Xero says.

By Karen Joy Bacudo • 6 min read • Last month
UK shoppers wary of AI product images, survey finds
Digital Transformation

UK shoppers wary of AI product images, survey finds

Trust in online retail is at risk, with 72% of UK shoppers worried AI-generated product recommendations could mislead them.

By Sofiah Nichole Salivio • 4 min read • Last month