Location data stories
Brands and agencies can now track footfall trends with cleansed, fraud-checked data across more than 940,000 venues in North America.
The integration could reduce errors and compliance risks as enterprises let AI agents use cleaner, governed data without custom links.
The integration aims to help AWS customers build AI agents on trusted enterprise data, reducing errors from fragmented records and poor governance.
Poor data quality could cost supply chains millions a year, and AI will only magnify errors unless records are cleaned first.
Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.
Facility teams could gain a clearer view of office use and maintenance as Eptura rolls out AI assistants, live analytics and shared data tools.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.
Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.
Contractors in Northern Ireland can now get electricity maps within an hour, reducing the risk of strikes and power cuts.
The deal will give SAP tools to clean up mixed enterprise data, helping customers feed more reliable records into AI agents and analytics.
Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.
The new integrations aim to help enterprises govern data for AI agents without custom builds, with one release due in summer 2026.
The Dublin event drew 450 delegates as Ireland's infrastructure planners turned to location data for housing, transport and utilities decisions.
Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.
New powers to demand subscriber data and force retention could broaden police access while reigniting privacy fears for Canadians.
Mappedin will use fresh funding to extend its indoor maps beyond single buildings, giving responders and venues shared location data.