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By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Nearly 24% of Instagram posts tagged as 'quick-money' offers are linked to money mule recruitment, posing major challenges for law enforcement and platforms.
ChatGPT tops Apple's 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.
New Zealand MPs unite across party lines to back under-16 social media curbs after a shocking 'Worst Children's Library' exhibit at Parliament.
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
UK shoppers want AI for real-time delivery tracking and returns but demand transparency and human support for trust and control over choices.
UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.
UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.
Australian retailers brace for a spike in cyber scams and sophisticated attacks exploiting the busy holiday shopping season, warns cybersecurity experts.
Young Australians are most at risk as holiday online shopping scams surge, with Gen Z and Millennials more likely to engage in risky cyber behaviours this season.
An Instagram safety campaign has been blocked by advertisers over fears it might upset Meta, highlighting Big Tech's influence in advertising decisions.
As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.
Sydney-based Babeltext is expanding AI access to over 6.9 billion mobile users by enabling seamless, multilingual interactions via messaging apps and basic phones.
Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.
Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.
