Google Analytics stories
VIAVI & Optiva announce tech innovations for Mobile World Congress
VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
Amplitude launches analytics platform for UK startups
Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Seeking stronger customer insights? Start with your eCommerce
The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.
Google says privacy key as NZ Identity Check system planned
Google supports efforts to fix legal stability in data flow and privacy. New Zealand uses Google Analytics in online ID system.
Cybercrims' web skimming strategies taint web analytics platforms
Cybercriminals are using legitimate web analytics platforms like Google Analytics to steal credit card details and personal information.
Kiwi businesses warned that Google is moving the goal posts
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
Report: Is social media marketing worth the hype?
NZ report: Social media drives 31% more site visits, with Facebook leading the surge in digital marketing.