Gamification stories
Agoda sponsors Singapore's #HuntTheMouse treasure hunt from 16 Oct to 14 Dec 2025, with over SGD $1 million in prizes across 600 coins island-wide.
Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.
Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.
Samsung sets out unified AI vision at CES, turning TVs, appliances and health services into connected 'companions' in daily life.
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
XCCommerce has been nominated for the Best Unified Customer Experience award for its platform enabling seamless, omnichannel retail promotions across all customer touchpoints.
Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Task scams have cost jobseekers millions, with Trend Micro warning of a surge in frauds using fake jobs to trick victims into losing thousands of dollars.
New Zealand universities now accept Duolingo English tests from overseas students, reflecting a global shift in language proficiency checks.
A global cold storage provider is deploying Dematic Voice technology at its Melbourne and Adelaide sites to boost warehouse productivity and accuracy.
BI WORLDWIDE launches Elevate Intelligence, an AI platform enhancing employee recognition and saving 2,000+ hours monthly across EMEA organisations.
Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.
UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.
Westfield London will host 'Wicked: For Good - The Experience' from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.
Cyber threats surge with 31% more vulnerabilities in 2024; CIOs urged to prioritise human-centric strategies and AI-driven defences for stronger cybersecurity.
Dematic launches Connected Workforce Platform to boost warehouse efficiency with real-time insights, device integration, and enhanced staff engagement.
Headspace Invaders, a free interactive platform, helps Kiwis aged 12-16 tackle online harm through games teaching resilience and critical thinking.
UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.
Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.