Extended Reality stories

ChatGPT has swept Apple’s 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.

Immersive packaging tech lets CPG brands engage shoppers instantly, boosting trust and loyalty at the crucial moment they hold a product in hand.

Quantum computing, agentic AI, and Web 4.0 will revolutionise cybersecurity by 2026, demanding new strategies for autonomy, threat defence, and infrastructure resilience.

Ace launches as the first post-digital consultancy for financial services, advising on quantum computing and advanced AI beyond digital transformation.

Vection Technologies wins EUR €22.3 million deal with a NATO-approved partner to supply advanced defence tech through to 2030, its biggest contract yet.

X Reality Group secures an AUD $2.1 million grant to enhance AI in its Operator XR training systems used by defence and law enforcement agencies.

Vection Technologies secures AUD $4 million deal with Omniacom Group to deploy AI-powered XR tech across Italian enterprise sectors over three years.

Forrester highlights ten emerging technologies, including AI chips and digital twins, set to drive business value and boost efficiency by 2025.

Google is integrating its Gemini AI into smart glasses and headsets via Android XR, enabling hands-free, context-aware digital assistance for users.

Google unveils Android 16 with a major redesign, enhanced Gemini assistant, and new security features, rolling out from next month on Pixel and Samsung devices.

Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.

MHP and Innoactive unveil breakthrough XR Streaming technology, enhancing the delivery of 3D models to devices like Apple Vision Pro for industries including automotive.

Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.

TNA Solutions has unveiled tna intelli-assist, an innovative extended reality tool aimed at enhancing Industry 5.0 in food manufacturing.

A new Amadeus study reveals 40% of tech professionals expect to change careers thrice, highlighting innovation and training as key retention factors.

Meta’s Spark AR closure sparks anxiety in AR creators, but Plattar offers a lifeline with its robust XR solutions, urging creators to adapt and thrive.

Forrester's 2024 emerging tech report highlights genAI for visual content and language, TuringBots, and IoT security as top investments with a 2-year benefit horizon.

Computex 2024 concluded successfully, drawing 85,179 ICT professionals globally and featuring innovations like AI-integrated PCs, smart mobility, and metaverse tech.

NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.

Kinly names Mark Faugstad as Product and Business Development Manager for Immersive Collaboration, enhancing its innovation team with his extensive XR industry expertise.