Digital Marketing stories
Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.
UK Govt announces £200m digital skills training package
The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.
Kochava introduces AI Prompt, a novel tool for global marketers
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
Optimizely releases new operating system for marketers
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Global pool manufacturer chooses SugarCRM's advanced sales solution
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
OpenX launches innovative marketplace to maximise marketing spend
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
Video: 10 Minute IT Jams - An update from XRii
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.
Smartsheet unveils next generation of Enterprise Work Management Platform
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .
Pixis raises USD $85 million in series C1 funding round
Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round. .
Snowflake shares insights into data-forward marketers
Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.
Salesforce launches next gen of its conversational AI assistant
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.
Exclusive: FranConnect has the solutions for your business
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
Marketing leaders struggle to allocate budgets amidst AI boom
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.
What this drinks retailer did to boost customer conversion to almost 100%
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Twilio to deliver new customer-aware generative AI
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
UserTesting launches new certified agency partner program
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Affable.ai brings the power of AI to influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Australian marketers looking to improve outcomes with generative AI
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
Australian consumers report data-sharing concerns
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
Untie Nots wins deal with largest supermarket chain in Singapore
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.