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Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."
Google sending relief to thousands of SMBs across A/NZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
Festive tear-jerkers top YouTube ad leaderboards
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Australian brands face boycotts if they don't address diversity in ads
Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
NEXT brings practical advice and bold ideas to IT industry leaders
The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Adobe's internal digital advertising team began testing and using the mobile app this quarter.
Blockchain startup BitClave wants to change the search engine game
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?
Kiwi digital agency roars at Cannes Lions
The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis
New year, new you? How to get your business in the spotlight
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
Major developments at Techday to open up APAC to advertisers
After a flurry of rapid expansion, Techday has made some major changes to continue our quest in being the most agile publisher in APAC.
Pure SEO helping businesses climb the ladder of search results
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Salesforce is 'empowering marketers' with new Krux innovations
“This approach has shown strong results and is now an integral part of our marketing.”
Waikato big data firm connects Kiwi businesses to China
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.
Got an event coming up? Partner with Techday
We're always looking for new partnership opportunities, as it help us bring a fresh audience to the event and introduce our network to new readers.
2016 sees Techday double in size – our highlights for the year
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
Invite us to your party and we'll publish a story #PartyWatch
It's that time of the year again - Christmas work parties. We need your help and it's very very easy.
Survey finds publishers better than non-publishers on every measure of ad effectiveness
A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.
Facebook goes “video first” in search of TV ad dollars
As Mark Zuckerberg put it last week, “We see a world that is video first, with video at the heart of all of our apps and services.”