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Dentsu & Uber Advertising target football fans live
eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 23rd Jul 2026
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Wed, 8th Jul 2026
Rob Hall launches adtech startup Parallel in Sydney
Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Hoppr appoints Jim Groves as Chief Revenue Officer
Streaming

Hoppr appoints Jim Groves as Chief Revenue Officer

The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.

By Mark Tarre • 3 min read • Tue, 9th Jun 2026
OpenAI widens ChatGPT ads pilot with self-serve tool
Data Protection

OpenAI widens ChatGPT ads pilot with self-serve tool

The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.

By Mark Tarre • 3 min read • Fri, 22nd May 2026
Harvey launches Command Centre for legal AI oversight
Digital Transformation

Harvey launches Command Centre for legal AI oversight

Legal teams will be able to benchmark AI uptake and governance as Harvey opens early access to a tool built to replace spreadsheets and manual reporting.

By Sean Mitchell • 4 min read • Thu, 21st May 2026
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Supply chain leaders prioritise sustainability, survey finds
Manufacturing

Supply chain leaders prioritise sustainability, survey finds

Economic pressures are outweighing climate goals for many firms, even as two-thirds of supply chain leaders say they are cutting impact.

By Mark Tarre • 4 min read • Tue, 21st Apr 2026
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Stories from Other Regions

Dentsu stories

Dentsu Aotearoa launches technology practice with Knox
Digital Transformation

Dentsu Aotearoa launches technology practice with Knox

The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.

By Mark Tarre • 4 min read • Mon, 20th Jul 2026
Adverity launches Atlas to add AI context for marketers
Software-as-a-Service

Adverity launches Atlas to add AI context for marketers

The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Jul 2026
UK shoppers wary of AI making purchases, survey finds
Digital Transformation

UK shoppers wary of AI making purchases, survey finds

Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 9th Jul 2026
Britons wary of AI making shopping decisions for them
Customer Experience

Britons wary of AI making shopping decisions for them

Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.

By Sofiah Nichole Salivio • 3 min read • Tue, 30th Jun 2026
HyperFinity posts FY26 growth as AI tool boosts retail
Data Analytics

HyperFinity posts FY26 growth as AI tool boosts retail

Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Sat, 9th May 2026
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026