Data Platform stories

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Hitachi Vantara wins GigaOm Leader and Fast Mover status for VSP One Object as AI-driven demand reshapes enterprise storage priorities.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Nasuni pivots from cloud file storage with Active Everywhere and AI Activate, aiming to give enterprises governed access to unstructured data for AI.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

V2 AI has secured Databricks Silver Partner status, strengthening its credentials as it targets more data and AI work across Asia-Pacific.

Amperity adds Melbourne staff and launches in AWS Sydney and Melbourne to meet Australia's strict data residency demands.

Gresham renames acquired enterprise data platform Opus EDM, keeping it separate from Prime EDM and planning AI features for 2026.

Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.

MongoDB deepens APAC partner strategy with invite-only programme, aiming to speed legacy system upgrades and AI rollout across the region.

SAP will fold Reltio's master data management tools into Business Data Cloud, strengthening its bid to unify enterprise records for AI across mixed systems.

TGS taps Tape Ark for one of the energy sector's biggest cloud moves, shifting 40 petabytes of seismic data into a hyperscale environment.

CData Sync gets pipeline orchestration, broader CDC for IBM DB2 and SAP HANA, plus open table format support for hybrid and cloud data flows.

MariaDB adds GridGain in-memory technology as it builds an AI-ready platform for agentic systems needing faster real-time data processing.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

Oracle has woven new agentic AI tools into its core database and Fusion apps, promising secure, real-time automation on live enterprise data.

Denodo has joined Snowflake-led Open Semantic Interchange, backing an open standard to align business metrics across data and AI tools.

Snowflake debuts Project SnowWork, an “agentic” AI platform that turns conversational prompts into governed, end-to-end business execution.

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.