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Customer retention stories

Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Today
KnowBe4 wins Frost & Sullivan email security award
Cloud Security

KnowBe4 wins Frost & Sullivan email security award

AI-driven phishing is forcing buyers to favour platforms that cut false positives and blend email defence with user training, Frost & Sullivan said.

By Mark Tarre • 4 min read • Today
Plaud says ARR jumps to USD $100 million in two years
Software-as-a-Service

Plaud says ARR jumps to USD $100 million in two years

Pressure is mounting on AI groups to prove users will keep paying, after Plaud said recurring revenue hit USD $100 million in two years.

By Karen Joy Bacudo • 3 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Cloudbeds & Journey launch shared hotel loyalty network
Software-as-a-Service

Cloudbeds & Journey launch shared hotel loyalty network

Independent hotels could win repeat bookings from big chains and OTAs as Cloudbeds and Journey pool loyalty rewards across a shared network.

By Mark Tarre • 4 min read • Last week
Genesys honours Nexon & QPC in APAC partner awards
Software-as-a-Service

Genesys honours Nexon & QPC in APAC partner awards

The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.

By Sean Mitchell • 4 min read • Last week
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • This month
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • This month
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • This month
Spinnaker Support names Vivek Pruthi APAC managing director
Digital Transformation

Spinnaker Support names Vivek Pruthi APAC managing director

Rising demand for independent SAP, Oracle and VMware support is driving Spinnaker's APAC expansion as it doubles headcount and appoints Vivek Pruthi.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Customer retention stories

Cognitiv says CTV lifts Fanatics lifetime value 19%
Gaming

Cognitiv says CTV lifts Fanatics lifetime value 19%

A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.

By Sean Mitchell • 4 min read • Today
Wooden payment cards tempt UK consumers to switch banks
Fintech

Wooden payment cards tempt UK consumers to switch banks

A third of UK consumers say they would switch banks for a wooden card, as 68% express interest and many distrust green claims.

By Karen Joy Bacudo • 3 min read • Last week
Ellis Brigham cuts order enquiries by 14% with Ingrid
Digital Transformation

Ellis Brigham cuts order enquiries by 14% with Ingrid

The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.

By Karen Joy Bacudo • 3 min read • Last week
UK councils drive Arcus Global growth amid reorganisation
Software-as-a-Service

UK councils drive Arcus Global growth amid reorganisation

Council reorganisation is speeding up demand for cloud systems as Arcus Global posts 26 per cent recurring revenue growth since 2022.

By Mark Tarre • 4 min read • Last week
Unleashed launches tools for small Australian manufacturers
Software-as-a-Service

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

By Sean Mitchell • 4 min read • This month
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month