SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories

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Sendcloud appoints Christopher Dughieri as new CPTO for Europe
4 days ago
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cx
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martech
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supply chain systems
Sendcloud appoints Christopher Dughieri as CPTO to bolster its European shipping platform, with a focus on enhancing delivery options for merchants and consumers.
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How payment service providers and merchants can enhance the eCommerce payment experience
Last week
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cx
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martech
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physical security
As eCommerce expands towards an estimated market value of USD $9.3 trillion by 2027, combining network tokenisation and Click to Pay can help merchants enhance security and convenience, reducing cart abandonment and boosting customer loyalty.
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Australian retail study shows gaps in unified commerce practices
Last week
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cx
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martech
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commerce systems
The 2024 Unified Commerce Benchmark by Manhattan Associates, Google Cloud, and Zebra Technologies reveals only 42% of Aussie retailers have adopted unified commerce, spotlighting leaders Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.
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Australian consumers demand greater transparency in delivery services
Last week
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digital transformation
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cx
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martech
Australian consumers demand unprecedented transparency in delivery tracking, with 77% expecting full order location visibility, a new SOTI report reveals.
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74% view banking app crucial for provider loyalty – survey
This month
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fintechs
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cx
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martech
A new report reveals that 74% of digital banking customers in Australia and New Zealand consider their banking app crucial in choosing their bank.
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SAP Emarsys & Annex Cloud to transform customer loyalty
This month
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martech
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cx
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loyalty programmes
SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.
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Amperity partners with Microsoft to enhance AI-driven retail experiences
This month
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martech
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cx
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cdp
Amperity and Microsoft have joined forces to enhance AI-driven customer experiences in retail. Their collaboration aims to boost customer loyalty and lifetime value through advanced data analytics and personalised omnichannel strategies.
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Unified Commerce Benchmark study highlights retail leaders in Singapore
Last month
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cx
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martech
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commerce systems
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.
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Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Last month
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
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Leveraging loyalty: How are retailers approaching retention in 2024?
Last month
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martech
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cx
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digital entertainment
Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.
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How to navigate the micro-macro dichotomy of GenAI
Last month
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cx
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martech
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cdp
Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.
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Workflow automation a top priority for 60 percent of executives
Last month
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cx
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digital transformation
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martech
A new OTRS study reveals 60% of executives now prioritise workflow automation to scale businesses, with a significant rise in global adoption.
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Australian customer experience quality stagnates or declines
Last month
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martech
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cx
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ai
Forrester's report reveals that customer experience quality in Australia has stagnated or declined since 2020, with banks and government sectors hit hardest.
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Digital trust underfunded despite its growing importance
Last month
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digital transformation
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it training
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cx
A new ISACA report reveals organisations worldwide recognise the rising importance of digital trust but substantially underfund initiatives.
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Half of Australian consumers switch mobile providers biennially
Last month
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cx
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martech
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nbn
Half of Australian mobile users switch carriers biennially, with one-third buying for others, reveals SpinTel study, highlighting value over loyalty and smaller provider appeal.
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NFT Workx launches .WRKX domain to combat counterfeits online
Wed, 29th May 2024
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cx
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martech
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commerce systems
NFT Workx and Unstoppable Domains launch .WRKX Web3 domain, enabling tokenised identities to combat counterfeiting.
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How AI will impact customer loyalty programs
Tue, 28th May 2024
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martech
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cx
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cdp
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
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Cyber security in retail: How proactive measures build trust and loyalty?
Tue, 28th May 2024
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data protection
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cx
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martech
Amid rising cyber attacks, 69% of Australian retailers are prioritising cyber security in 2024, with a focus on building consumer trust and loyalty.
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AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
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data analytics
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uc
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cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
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Square & SevenRooms team up to enhance restaurant operations
Fri, 17th May 2024
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martech
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cx
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commerce systems
Square's new integration with SevenRooms aims to revolutionise hospitality management, enabling seamless data sharing for personalised guest experiences.