SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories

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Twilio predicts Australian 2025 customer experience trends
Last week
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cx
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martech
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ai agents
Twilio predicts a challenging future for brands in Australia, with consumer trust projected to plummet, impacting loyalty strategies and customer relationships.
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Marqeta predicts hyper-personalisation in fintech by 2025
Last week
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fintech
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cx
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martech
Marqeta's leaders predict fintech in 2025 will focus on hyper-personalisation, digitalisation, and proactive compliance to meet evolving consumer demands.
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AI innovations to transform customer experience by 2025
Last week
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cx
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martech
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personalisation
Matthias Goehler of Zendesk forecasts that by 2025, enterprises will require stringent AI governance amid a 250% surge in shadow AI usage.
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Tradebyte predicts challenges & strategies for 2025
Last month
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cx
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martech
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commerce systems
Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.
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Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
Last month
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
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7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season
Last month
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data analytics
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cx
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martech
As the holiday shopping season approaches, Asian SMBs are urged to adopt seven strategies to unlock international growth and capture global market demand.
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Retail & eCommerce trends in 2025: AI & loyalty focus
Last month
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digital transformation
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cx
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martech
Jamie Cairns of Fluent Commerce anticipates that 2025 will see a surge in AI utilisation and a stronger focus on customer loyalty in retail.
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Black Friday evolves into key November event in Australia
Last month
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cx
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martech
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inflation
Australia's Black Friday has transformed into 'Black November', with a 15% increase in spending, reflecting a shift in consumer habits and enhanced retail strategies.
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Zendesk appoints Mitch Young to lead Asia Pacific growth
Last month
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fintech
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cx
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martech
Zendesk has appointed Mitch Young as Senior Vice President for Asia Pacific, tasked with driving the company's growth in key markets like Australia and India.
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Australian retail growth modest as sector faces challenges
Last month
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cx
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martech
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cleantech
Retail turnover in Australia grows by 0.6% to $36.7 billion in October, but challenges persist as consumers prioritise essential over discretionary spending.
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Amperity unveils AI-driven Customer Data Cloud platform
Last month
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data analytics
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cx
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martech
Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.
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How retail businesses can build loyalty this festive season despite financial constraints
Last month
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cx
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martech
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data privacy
As the festive season approaches, retailers must adapt to financial pressures by leveraging digital loyalty solutions to attract and retain value-seeking customers.
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AI & IT systems crucial for retail success on Black Friday
Thu, 28th Nov 2024
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digital transformation
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cx
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martech
As Black Friday looms, retailers face the dual challenge of IT resilience and consumer trust in AI, with only 10% of UK shoppers keen to use AI tools.
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AI is revolutionising retail loyalty with real-time data
Thu, 28th Nov 2024
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
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Everything5Pounds transforms online with SHOPLINE solution
Tue, 26th Nov 2024
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digital transformation
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cx
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martech
SHOPLINE has successfully implemented its enterprise solution for Everything5Pounds, enhancing the UK retailer's digital capabilities and sales potential.
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Zendesk report reveals CX benefits of adopting AI in APAC
Fri, 22nd Nov 2024
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digital transformation
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cx
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martech
A new Zendesk report reveals that companies adopting AI are crucial for enhancing customer experience, with APAC seeing up to 63% rise in cross-selling revenue.
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AI personalisation key for UK firms, says Zendesk report
Thu, 21st Nov 2024
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digital transformation
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cx
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martech
A new Zendesk report highlights the crucial role of personalised AI in enhancing customer loyalty for UK firms amid evolving consumer expectations.
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LogicMonitor secures USD $800m for AI data centre boost
Thu, 21st Nov 2024
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saas
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data analytics
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digital transformation
LogicMonitor secures a USD $800 million investment, boosting its valuation to USD $2.4 billion and enhancing its AI-driven data centre solutions.
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Alex Nemeth appointed country manager for Qualtrics ANZ
Thu, 21st Nov 2024
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hyperscale
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cx
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martech
Alex Nemeth has been appointed Country Manager for Qualtrics in Australia and New Zealand, aiming to boost customer and employee experiences.
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Spriggy partners with Fastter for new 5G mobile service
Wed, 20th Nov 2024
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uc
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fintech
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cx
Fastter and Spriggy have launched Spriggy Mobile, a 5G service aimed at enhancing children's safety and parental control for Aussie families.