SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories

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Accelerate global growth with an agile HR strategy
Yesterday
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payroll systems
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digital music
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cx
Business growth can be optimised by adopting an agile HR approach, enhancing speed and flexibility in response to global market shifts, according to a study and leading companies' practices.
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Australia sees 45% gap in perceived customer engagement
Last week
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martech
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cx
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cdp
Twilio's 2024 report unveils a 45% perception gap in customer experience between Australian businesses and their consumers.
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Tillo report reveals loyalty deficit in fintech sector
Last week
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cryptocurrency
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fintech
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cx
Tillo's report reveals a significant trust and loyalty gap in the fintech sector, indicating opportunities for growth through strategic incentives and rewards.
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Singaporeans value seamless, secure digital experiences, survey finds
This month
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cx
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martech
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physical security
Singaporeans prioritise simple, secure online experiences, with 73% considering a brand switch for passwordless logins, reveals a survey by Ping Identity.
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Aussie consumers want sustainable product returns approach
Last month
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martech
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cx
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recycling
Australian consumers seek greater sustainability in product returns, with nearly half suggesting retailers could enhance their sustainability credentials.
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Medallia secures top spot in Gartner's VoC platforms ranking
Last month
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cx
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martech
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ai
Medallia secures prime position for the third year in a row in the Gartner Magic Quadrant for Voice of Customer platforms, backed by a £750 million investment.
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Austin Group bolsters partnership with SAP Emarsys
Last month
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cx
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martech
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cdp
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.
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Payment terms crucial for B2B eCommerce success – study
Last month
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martech
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cx
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customer loyalty
A Hokodo study indicates payment terms are key in B2B eCommerce, with 83% of businesses willing to abandon a transaction without them.
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Australians likely to switch brands due to poor digital experience
Last month
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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SpinTel introduces unique refill program with long-term savings
Last month
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martech
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cx
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mobile plan
SpinTel, an Australian telco, shakes up the market with an unprecedented 'Refer a Friend' program, paving the way for customers to virtually eliminate their monthly internet bills through sustainable referral incentives.
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Artificial Intelligence: The key to Customer Lifetime Value
Last month
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cx
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ml
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martech
AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.
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Omnichannel customer journey gains momentum in Australia, study reveals
Thu, 29th Feb 2024
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martech
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cx
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ai
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.
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Five metrics every successful professional services firm uses to remain profitable
Wed, 21st Feb 2024
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project management
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cx
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martech
Professional services firms boost profitability through understanding core metrics as insight into these factors enables targeted improvement.
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How Innovative Loyalty Programs Boost Customer Retention
Mon, 19th Feb 2024
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cx
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martech
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subscriptions
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
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BMO partners with Dynatrace to upscale digital banking capabilities
Thu, 15th Feb 2024
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cx
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martech
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payroll systems
BMO joins forces with tech firm Dynatrace to bolster their digital banking facilities, leading to efficient problem-solving and enhanced customer experiences.
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Over 40% of UK to shop for Valentine's Day gifts, finds Airtime Rewards
Wed, 14th Feb 2024
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martech
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cx
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email security
This Valentine's Day approaches, 42% of UK consumers will buy gifts, 38% will celebrate, and 52% will send cards, indicating potential opportunities for retailers amidst scepticism of the occasion, reveals Airtime Rewards survey.
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Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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crm
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bi
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big data
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
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Vonage to boost Southern Cross Credit Union's customer support
Wed, 14th Feb 2024
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bi
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big data
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contact centre
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
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$74 billion loss risk for firms from poor customer service
Tue, 13th Feb 2024
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cx
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martech
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ai
Australian businesses face an annual financial risk of AU$74bn due to poor customer service, reveals Qualtrics' study.
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Qualtrics leads in Gartner VoC Magic Quadrant amidst AI push
Wed, 7th Feb 2024
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cx
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martech
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cartech
Qualtrics dominates Gartner's 2024 VoC Magic Quadrant again, following a $500m investment allocated for future-proofing with AI innovations.
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Airtime Rewards & O2 launch exclusive cashback campaign in February
Tue, 6th Feb 2024
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cx
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martech
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inflation
Airtime Rewards and O2 give an economic boost through an exclusive cashback initiative in February, allowing O2 customers to offset phone bills with purchases from over 180 retail partners.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders
Mon, 5th Feb 2024
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big data
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bi
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cx
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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Brits prefer pest infestation over poor customer service, study reveals
Wed, 31st Jan 2024
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contact centre
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cx
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martech
Research by AI specialist RingCentral finds 18% of Brits would rather have a household pest problem than engage with corporate customer service, with poor experiences deterring 65% from repeat business.
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Australian privacy concerns rise over Generative AI, Cisco study shows
Wed, 31st Jan 2024
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cx
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martech
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ai
Cisco's latest Data Privacy Benchmark Study reveals growing concerns about AI privacy risks, with 27% of organisations banning GenAI applications, and trust issues hampering AI development.