SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories

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AI set to reshape customer trust, transparency & service by 2026

Today
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customer loyalty
By 2026, AI will transform customer service with firms mandated to disclose AI use, boost transparency, and balance trust and security in interactions.
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Half of global mobile users may switch for satellite coverage

2 days ago
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customer loyalty
Nearly half of mobile users worldwide would switch providers for satellite coverage, with 60% willing to pay extra for reliable service beyond traditional dead zones.
Cozy canadian small business holiday storefront festive window displays

Get ahead of the rush: 5 tips from your marketing partner for holiday success

3 days ago
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customer loyalty
Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.
Untitled 1psss

Eagle Eye reshapes APAC leadership to boost USD $10 million growth

3 days ago
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customer loyalty
Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.
British high street store shopper laptop smartphone price parity uk

UK shoppers demand price parity across online & physical stores

Last week
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customer loyalty
Nearly 80% of UK shoppers demand identical prices and promotions both online and in-store, linking price parity to brand loyalty and trust.
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Velocity points now redeemable when dining out at 3,000 venues

Last week
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customer loyalty
Velocity Frequent Flyer members in Australia can now earn and spend points when dining at over 3,000 venues via the me&u app, boosting rewards beyond flights.
Ps ian tickle 1

The symbiotic relationship between AI-driven CX and EX

Last week
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customer loyalty
AI-driven customer service boosts customer experience, but investing in employee experience is key to lasting loyalty and staff retention.
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NZD $12 billion at risk for retailers as shoppers shun bad service

Last week
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customer loyalty
New Zealand retailers risk losing NZD $12 billion this peak season as almost half of consumers shun businesses after one bad experience.
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Australian online retailers see 301% surge in PayTo payments

Last week
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customer loyalty
Australian online retailers have seen a 301% rise in PayTo payments, boosting cash flow and cutting costs through faster, direct bank-to-bank transfers.
Author

Why multilingual messaging is becoming essential for shopify’s global future

Last week
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customer loyalty
Shopify merchants face a new challenge: real-time multilingual messaging to support global shoppers beyond translated storefronts, boosting trust and sales.
Ps rob hango zada 2025 headshot

The true success metric for peak season is delivery efficiency

Last week
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customer loyalty
Retailers now measure peak season success by delivery efficiency, blending speed and cost control to protect margins amid rising consumer expectations.
Uk shopper using digital ai assistant on tablet browsing luxury products modern living room

UK shoppers trust AI agents as much as luxury websites for advice

Last week
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customer loyalty
UK shoppers trust AI agents for product advice as much as luxury brand websites, rating them more reliable than stores, social media, or influencers.
Ps iain banks

Will AI mean the end of the road for my customer service career?

Last week
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customer loyalty
AI is transforming customer service careers, shifting roles from routine tasks to strategic, empathy-driven jobs enriched by data and technology.
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Energy & transport brands talk loyalty innovation

Last week
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customer loyalty
Australian and New Zealand energy and transport firms embrace AI-driven loyalty platforms for faster, personalised customer rewards and operational efficiency in 2025.
Colin baines(2)

AI isn’t an upgrade - it’s the new payments playbook

Last month
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customer loyalty
AI is revolutionising payments in Australia, enabling scale, smarter risk management, and seamless customer experiences beyond mere system upgrades.
Shahar yaari 05 22

AI and the holiday shopping season: Why trust matters more than ever

Last month
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customer loyalty
This holiday season, 73% of shoppers worldwide use AI for gift ideas and purchases, boosting convenience but challenging trust and fraud detection.
Frustrated marketer organising personalised online shopping offers

Marketers struggle to personalise Black Friday offers despite need

Last month
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customer loyalty
Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.
Adam furness

Beyond the booking: How travel brands will win customers in 2026

Last month
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customer loyalty
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
Hayley fisher 4

Balancing trust, security and seamless payments in the age of AI fraud

Last month
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customer loyalty
Australians lost nearly AUD$1,700 each to fraud this year amid peak shopping season, with retailers urged to adopt AI-driven security and seamless payments.
Ps linda mcdonald

Why Physical Branding Must Match Your Digital Ambition

Last month
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customer loyalty
As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.