SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Journey stories

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Mailchimp boosts eCommerce tools with wider EMEA SMS rollout

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customer journey
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Emma hall   oliver hall from ultimation(2)

Ultamation hires Pixel Kicks for new digital platform

Last week
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customer journey
Ultamation taps Manchester digital agency Pixel Kicks to build a unified WordPress and WooCommerce platform for its growing software services.
Celia leoprd.io

JB Hi-Fi launches consumer electronics retail media network

Last week
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customer journey
JB Hi-Fi teams with Retail MediaWorks to launch Australia’s first consumer electronics-focused retail media network across its 207-store empire.
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Kentico unveils AIRA agents to transform marketing work

Last week
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customer journey
Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.
Ai contact center multichannel voice and messaging automation scene

8x8 sees AI customer interactions surge across voice, chat

Last week
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customer journey
8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.
Ai compliance financial office secure cloud archiving communications

Smart Communications debuts AI tools for compliance-led CX

Last week
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customer journey
Smart Communications launches AI-powered tools to help regulated firms modernise customer communications, data capture and archiving at scale.
Christine low

Observability & AI spark Australia’s business edge

Last week
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customer journey
Australian firms are turning observability from backroom monitor into strategic engine, fusing AI and data to drive growth and resilience.
Gina mccintltd.com  35

Toyota & Cuvva launch app-based short-term car cover

Last week
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customer journey
Toyota teams with digital insurer Cuvva to launch app-based, short-term comprehensive car cover for Toyota and Lexus drivers across the UK.
Agent analyst press image final

TheyDo unveils Analyst Agent for customer journey AI

Last month
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customer journey
TheyDo launches Analyst Agent, an AI tool in its journey platform that answers plain-language questions by analysing customer journey data.
Australian insurance operations center collaboration dashboards

IAG taps Codafication’s Crunchwork to streamline claims

Last month
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customer journey
IAG is rolling out Codafication’s Crunchwork platform to unify property claims data, automate workflows and cut delays across suppliers.
Avidly hype   dexter

Hype & Dexter rebrands to Avidly APAC in ANZ shift

Last month
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customer journey
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
Steve tack

Dynatrace boosts RUM & DevX for AI‑driven observability

Last month
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customer journey
Dynatrace unifies real user monitoring, AI tracing and developer tools on one platform to streamline cloud-native, AI-assisted software delivery.
Ecommerce analytics office trophy top customer satisfaction success

Constructor earns sole Customers’ Choice in Gartner report

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customer journey
Constructor named sole Customers’ Choice in 2025 Gartner Peer Insights report for search and product discovery, earning perfect user rating.
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EE opens Lakeside store with AI safety appointments

Last month
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customer journey
EE has opened a new Lakeside Experience store, piloting ‘Stay Safe with AI’ sessions amid a GBP £3 million UK retail investment plan.
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A CX Measurement Gap That Has Been Circling for Years

Last month
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customer journey
CX leaders are drowning in data yet missing early friction, as outdated metrics fail to reveal hidden effort across complex journeys.
Connect team

PushON unveils Connect to unify eCommerce marketing

Last month
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customer journey
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Bel lloyd

Expert details the data ‘gold’ fuelling retail media

Last month
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customer journey
Australian retail media booms as brands race to turn fragmented customer data into ‘gold’ with unified, first-party identity and AI insight.
Modern call centre human agents and ai workstations digital dashboard

Calabrio unveils unified view for human & AI agents

Last month
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customer journey
Calabrio launches Omni Agent Intelligence, giving contact centres a single, cross-platform view of performance for human and AI agents.
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TELUS, RingCentral boost Business Connect with AI tools

Last month
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customer journey
TELUS and RingCentral will infuse Business Connect with AI assistants, receptionists and insights tools, rolling out to users in early 2026.
Peter philipp

Exposing the risks of customer churn using a connected graph

Last month
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customer journey
Australian firms are using connected graphs to uncover hidden churn risks, predicting departures earlier and sharpening loyalty strategies.