Customer data stories - Page 8

Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.

Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.

LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

Marks and Spencer's recent ransomware attack exposed customer data, raising concerns over cyber security and highlighting the need for robust protection and swift response.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.

Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.

Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.

Eagle Eye's latest eBook reveals how loyalty programmes will reshape retail in Asia-Pacific, with retailers adapting to meet consumer demand for personalised value.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Recent vulnerabilities in VMware software highlight an urgent need for businesses to enhance disaster recovery strategies, as threats to security intensify.

Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.