Content Creation stories

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.

IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.

A recent TDCX survey reveals that Singapore's SMEs struggle with digital transformation, facing challenges in skills, content creation, and competition.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.

HighPoint Technologies has unveiled the RS654x Series NVMe RAID enclosures, offering robust external storage solutions aimed at media professionals and high-performance computing.

KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.

As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.

OPPO has launched the Reno13 Series in New Zealand, offering cutting-edge design and AI features, with the Reno13 Pro priced at NZD $1399.

Knowby has unveiled Knowby AI, a groundbreaking platform that simplifies the creation of instructional content using multimodal generative AI technology.

Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

Legend AI has partnered with T&B Media Global to help artists protect and monetise their AI-generated work, enhancing digital legacies across Southeast Asia.