Consumer Trust stories

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

Visa survey finds most Asia Pacific shoppers use AI to browse, but many still distrust it with payment details at online checkout.

Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.

AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.

AI is transforming data privacy as mistrust soars and cyber attacks accelerate, pushing firms to verify every identity and machine action.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

AI's rapid spread, weak data governance and rising scepticism are reshaping digital trust and sharply escalating privacy risks.

Canon secures Silver at the 2025 Putra Brand Awards in Malaysia's office gear category, marking an unbroken 15-year streak of wins.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.

Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.