Consumer expectations stories

Smart Communications secures CSA STAR Level 2 in Singapore for its AWS-hosted SmartCOMM and SmartIQ, boosting cloud security assurance.

The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.

Visa survey finds most Asia Pacific shoppers use AI to browse, but many still distrust it with payment details at online checkout.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.

AI, geopolitics and safety rules will force manufacturers to rethink factories, robotaxis and in-car screens by 2026, says Forrester.

Retailers face rising digital and cyber threats this Black Friday, with only 22% of sites optimised for mobile user experience amid surging online traffic.

SOTI upgrades its ONE Platform to enhance device security, speed, and operational visibility, helping retailers boost efficiency and meet rising consumer expectations.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.

Adyen and Atlas have teamed up to integrate payments with restaurant management in Singapore, aiming to cut errors and boost sales in F&B businesses.

Australian retailers are cutting free returns and delivery incentives due to rising costs, shifting to local fulfilment and tech solutions to meet growing consumer demands.

APAC retailers risk missing out as personalisation tech boosts loyalty and sales, with early adopters like Tesco reaping significant rewards.

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

Dentsu Digital and SmartOSC have unveiled their Headless Commerce Accelerator to revolutionise digital shopping experiences, enhancing efficiency for retailers.

In 2025, the digital customer experience will be crucial for organisational success, as over 70% of APAC consumers may switch brands after a poor interaction.

Zendesk's report reveals that 57% of Australian consumers prefer AI interactions with human traits, signalling a major shift in customer service expectations driven by technology.