Channel marketing stories
More than 800 managed service providers are expected in Sydney as Pax8 seeks to deepen its Asia-Pacific presence with a regional conference.
The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.
Canadian resellers and integrators gain wider access to Yealink room systems as SFM takes on national distribution and support.
MSPs could protect margins by bundling cloud voice, as Gamma says it can also reduce churn and block rivals from key accounts.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.
Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.
Attendees can now book a place at San Diego's ChannelCon 2026, where GTIA will launch a new AI awards programme and offer free member entry.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.