Channel marketing stories
Infobip report marks shift to omnichannel AI messaging
Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
Retailers brace for AI search and complex deal discovery
Last month
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
GTIA launches Innovate Awards for AI-led IT service
Fri, 27th Feb 2026
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digital transformation
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cx
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martech
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Innovid adds Reddit ads to unified social workflow
Thu, 19th Feb 2026
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Identity Digital leader named in CRN 2026 Channel Chiefs
Fri, 6th Feb 2026
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saas
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cx
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martech
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
Keeper Security unveils its 2026 MSP PAM partner push
Wed, 4th Feb 2026
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hybrid cloud
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pam
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cloud security
Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.
Portnox unveils global channel push with new VP hire
Fri, 16th Jan 2026
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saas
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firewalls
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digital transformation
Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.
Knog boosts marketing output 20% with new digital hub
Thu, 15th Jan 2026
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digital transformation
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ecm
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martech
Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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thinxtra
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marketing strategy
Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.
Citrix appoints new VP of worldwide channel sales & ecosystem
Tue, 12th Nov 2019
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virtualisation
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daas
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citrix
Bronwyn Hastings be responsible for Citrix's global partner sales, go-to-market partner programs and partner marketing for all Citrix products.
ServiceNow names new ANZ channel exec
Mon, 23rd Sep 2019
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data analytics
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martech
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planning
ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.
Flashpoint global channel strategy seeing dividends
Fri, 5th Apr 2019
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data analytics
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martech
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planning
Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.
Global Synnex AU and Marketo distribution partnership forged
Fri, 9th Nov 2018
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data analytics
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martech
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planning
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.