Branding stories - Page 7

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.

COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.

Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.

UST Global rebrands to UST as part of its brand identity and technological evolution, highlighting its commitment to innovation and client success.

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.