Brand exploitation news stories
Qualtrics
Broken brand promises cost businesses customers in ANZ
New research by Qualtrics shows making sure the customer experience matches consumer expectations will be vital to retaining customers in 2022.
Phishing
Cybercriminals most likely to impersonate Apple, Netflix in phishing attacks
Cybercriminals are most likely to impersonate major global tech companies like Apple, Netflix, Yahoo, WhatsApp and PayPal in order to trick people to clicking links or downloading attachments in malicious phishing emails.
Mergers and Acquisitions
Mimecast acquires brand exploitation prevention startup
The acquisition of the Israeli Segasec extends Mimecast’s capabilities to protect against brand exploits used to steal money and data.