Brand exploitation stories
Broken brand promises cost businesses customers in ANZ
Wed 16 Feb 2022
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contact centre
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crm
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cx
New research by Qualtrics shows making sure the customer experience matches consumer expectations will be vital to retaining customers in 2022.
Cybercriminals most likely to impersonate Apple, Netflix in phishing attacks
Thu 16 Apr 2020
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email security
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phishing
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brand exploitation
Cybercriminals are most likely to impersonate major global tech companies like Apple, Netflix, Yahoo, WhatsApp and PayPal in order to trick people to clicking links or downloading attachments in malicious phishing emails.
Mimecast acquires brand exploitation prevention startup
Wed 15 Jan 2020
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mergers and acquisitions
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mimecast
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segasec
The acquisition of the Israeli Segasec extends Mimecast’s capabilities to protect against brand exploits used to steal money and data.