ANZ apps incur $72m in losses due to mobile ad fraud
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
Top mobile marketing trends for 2022 revealed in new report
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
App tourism is on the rise according to new report
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
AppsFlyer opens Sydney office, expands into ANZ region
AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.
App install fraud up $945 million in APAC
Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.