Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Half of consumers trust brands more when using passkeys
2 days ago
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gaming
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surveillance
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biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.
Marketers embrace privacy, with 50% of users opting into tracking
4 days ago
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Edinburgh AI Accelerator 2025 opens to global tech scaleups
Last week
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ai
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personal computing devices
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apple
The University of Edinburgh has opened applications for its AI Accelerator 2025, a six-month programme supporting global AI scaleups to boost growth and investment.
Australian investors seize US volatility as trading soars
Last week
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cartech
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digital entertainment
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personal computing devices
Australian investors are capitalising on recent US market volatility, boosting trading volumes via Tiger Brokers amid sharp S&P 500 dips and tariff-driven swings.
Australian firms move to passkeys as cyber threats bypass MFA
Last month
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ransomware
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mfa
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phishing
Australian organisations face rising cyber threats bypassing MFA, prompting a shift to passwordless authentication and a AUD $288.1 million government security boost.
DriveSavers launches data recovery services in Australia
Last month
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storage
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smartphones
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advanced persistent threat protection
DriveSavers has launched its data recovery services in Australia, offering a risk-free evaluation and access to over 40 years of expertise in data recovery.
Former Apple executive Reuben Bijl joins Abundium as Partner
Last month
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personal computing devices
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apple
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leadership
Reuben Bijl, a former senior executive at Apple, has joined Abundium as a Partner, bringing over a decade of tech experience to the multinational networking group.
Apple Maps updates feature Indigenous lands & cultures
Thu, 27th Mar 2025
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edutech
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personal computing devices
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apple
Apple has unveiled initiatives in Australia and Aotearoa New Zealand focusing on cultural preservation through updated Indigenous mapping and educational grants.
Apple announces free online WWDC 2025 for developers
Wed, 26th Mar 2025
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software development
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personal computing devices
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apple
Apple has revealed that its Worldwide Developers Conference will take place online from 9 to 13 June 2025, offering free access to all developers.
Hands-on Review: Apple iPhone 16e: Balancing performance & affordability
Sat, 8th Mar 2025
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reviews
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personal computing devices
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apple
Apple's new iPhone 16e offers a compelling blend of performance and affordability, priced at USD $599, making it an attractive option for users.
Apple unveils MacBook Air with M4 chip & Mac Studio power
Thu, 6th Mar 2025
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personal computing devices
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apple
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digital media
Apple has unveiled its latest MacBook Air featuring the powerful M4 chip, promising up to 2x faster performance and longer battery life, with pre-orders starting now.
Apple launches new iPad Air with powerful M3 chip
Wed, 5th Mar 2025
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data privacy
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cleantech
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personal computing devices
Apple has launched its latest iPad Air featuring the M3 chip and redesigned Magic Keyboard, elevating performance and usability with prices starting at NZD $1,199.
XR adoption remains slow despite Apple & Meta's efforts
Thu, 27th Feb 2025
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digital transformation
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genai
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ai
Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.
Apple's removal of UK iCloud feature raises privacy fears
Tue, 25th Feb 2025
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encryption
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physical security
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cybersecurity
Apple's removal of the Advanced Data Protection feature from iCloud for UK users raises alarm over data security and privacy, with grave implications for the UK.
Email security gaps leave Asia Pacific firms vulnerable
Fri, 21st Feb 2025
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phishing
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advanced persistent threat protection
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email security
Research by Proofpoint reveals only 12% of Asia Pacific firms use essential email authentication, exposing them to a surge in phishing attacks.
Wireless Broadband Alliance releases L4S Wi-Fi guidelines
Fri, 21st Feb 2025
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smartphones
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gaming
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uc
The Wireless Broadband Alliance has unveiled new guidelines for implementing L4S technology in Wi-Fi, aiming to enhance low-latency applications like cloud gaming and VR.
Apple unveils affordable iPhone 16e with A18 chip, NZD $1,199
Thu, 20th Feb 2025
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gaming
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digital entertainment
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cleantech
Apple has unveiled the iPhone 16e, a more affordable addition to its iPhone 16 range, boasting high-performance features and enhanced durability.
BlackFog launches first anti-data exfiltration for macOS
Wed, 19th Feb 2025
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smartphones
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data protection
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ransomware
BlackFog has launched its groundbreaking anti-data exfiltration solution for macOS, aiming to protect against the rising tides of ransomware and AI-driven cyber threats.
Apple TV app launches on Android with new features
Thu, 13th Feb 2025
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smartphones
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digital entertainment
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personal computing devices
Android users can now download the Apple TV app via Google Play, unlocking access to Apple TV+ and the MLS Season Pass alongside a range of original content.
FlexibleFerret malware evades Apple's XProtect updates
Mon, 10th Feb 2025
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malware
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cybersecurity
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personal computing devices
SentinelLabs has revealed that new variants of North Korean FERRET malware, dubbed FlexibleFerret, evade Apple's XProtect, targeting macOS users through job interview scams.