Anthony Brown stories
Anthony Brown is a perceptive columnist whose writings delve into the intricacies of customer service and consumer behavior. With a keen eye on the evolving demands of today's customers, Brown explores the concept of the 'everything customer' in his thought-provoking columns. He dissects how modern consumers, with their diverse and escalating expectations, are reshaping the way businesses operate. Brown's insights provide a nuanced understanding of how to cater effectively to a clientele that wants it all.

How strategic customer experience technology implementation drives digital transformation success
Fri, 4th Oct 2024
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uc
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data analytics
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digital transformation
Strategically implemented customer experience tech is revolutionising digital transformation in Australia and New Zealand, driving efficiency and growth.

People are a demanding bunch: how to service the customer that wants everything
Fri, 30th Jul 2021
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crm
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uc
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cx
The everything customer might sound like an abstract concept, but if we brush away the buzzword veneer, it becomes apparent that we’re all everything customers.