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How Adobe aims to deliver marketing automation to Kiwi enterprises
“Qrious will enable enterprise customers to get the most out of Adobe Experience Cloud and provide valuable on-the-ground expertise."
Adobe completes US$4.75b Marketo buyout
It's now time to make every business an 'experience business', Adobe says.
Exclusive: How AI is enabling creativity across businesses
"Enterprise customers can now use our tools to quickly turn around engaging experiences for their customers."
How Adobe aim to expand their presence in the A/NZ enterprise market
Adobe recently made several major appointments to its Australia and New Zealand leadership team, reaffirming their goal to expand in the region.
Gallery: An inside look at Adobe MAX 2018
Techday recently had the opportunity to attend Adobe MAX in Los Angeles, here are some of our favourite moments.
Adobe announces equal pay for employees across the globe
Adobe announced global pay parity between women and men, delivering on a commitment the company made earlier this year.
Cinamaker announces new panel integration for Adobe Premiere Pro
"Cinamaker’s mobile-native technology for video production and live streaming is an exciting solution for our video customers."
The potential impact of AR on the creative industry
Adobe believes AR could shake the foundations of the creative industry.
An inside look at Adobe’s creative AI
Premiere Rush gives you the power to capture, create, and deliver online content no matter where you are.
Adobe unleashes a wave of innovations for CC
"You will be able to open and edit a PSD on an iPad, using the same tools you are familiar with on the desktop."
Adobe and WPP collaborate to scale content production and design
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.
How Adobe aims to change the game with CC updates
Adobe announced major updates to Creative Cloud applications including Photoshop CC and Adobe XD.
Adobe’s bid to accelerate experience-driven commerce
"Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver."
Adobe Acrobat DC gets a much-needed upgrade
Including improvements to PDF share and review services, touch-enabled editing on tablets, and PDF signing across devices.
New open data initiative from Microsoft, Adobe & SAP
The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
How to use AI to optimise customer experiences
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."
Meeting Solutions Magic Quad - The Leaders' pros and cons
LogMeIn, Zoom, Microsoft and Cisco are ‘Leaders’ in the Gartner Meeting Solutions Magic Quadrant. We look at the strengths and cautions for each.
Adobe announces open platform for Experience Design
Leveraging Adobe XD APIs, developers can now build on top of Adobe XD.
Exclusive: Westpac reveals how they embraced digital transformation
"Roles are changing and it’s important for employees to change with them."
The exponential potential of AI within a business environment
AI could completely change the way businesses approach marketing.
'Fascinating' vendor cloud battle ongoing in healthy SaaS market
It hasn’t been around for long, but Synergy Research Group says the enterprise software-as-a-service (SaaS) can now be considered mature.
The role of CIO is undergoing a major change
The CIO is now playing a much bigger role in customer experience and engagement.
Photo gallery: An inside look at Adobe Symposium 2018
This event was the place to be for both A/NZ creative professionals as well as forward-looking businesses of all sizes.