SAP appoints Verena Siow as Asia Pacific President
Thu, 2nd Jul 2026 (Today)
SAP has appointed Verena Siow as President for Asia Pacific, placing a long-serving regional executive in charge of one of the software company's largest operating regions.
Siow takes on the role with immediate effect and will be based in Singapore. She will oversee SAP's operations across Australia and New Zealand, Greater China, India, Japan, Korea and Southeast Asia, where the company says it employs more than 50,000 people across 46 offices and SAP Labs locations.
The appointment puts Siow in charge of a region that spans a wide mix of mature and growth markets, with SAP serving customers across sectors including retail, manufacturing, transport, public sector and professional services. Its Asia Pacific customer base includes Coles Group, Wipro, Alibaba Group, Fujitsu, Hyundai Motor, Fonterra, Queensland Department of Transport and Main Roads, NEC and Asian Paints.
Regional role
Siow moves into the Asia Pacific presidency after serving as SAP's Business Suite Leader for the region, a role she took up in April 2025. In that position, she was responsible for cloud growth, strategic business development and the customer lifecycle from demand generation through to renewals.
She has spent more than 15 years at SAP and has held a series of leadership roles across Southeast Asia and Indochina. Before moving into the Business Suite role, she served as President and Managing Director for Southeast Asia from 2020 to 2025. Earlier, she was Managing Director for SAP Indochina.
SAP said Siow has close to three decades of technology industry experience. When the company promoted her to lead Southeast Asia in 2020, it said her background included sales, business development and start-up experience across Asia and the Americas.
The appointment extends a career that has been closely tied to SAP's commercial operations in Southeast Asia. In recent years, Siow has also featured in leadership announcements linked to local market appointments in countries including the Philippines and Malaysia, reflecting her role in overseeing country teams and regional management structures.
Cloud focus
Siow's most recent brief at SAP centred on the company's Business Suite strategy and the expansion of cloud-based services across Asia Pacific. That placed her close to one of SAP's main regional priorities as enterprise customers shift workloads, data and business processes onto newer platforms while weighing investments in artificial intelligence.
SAP has also linked Siow publicly to parts of its AI and digital skills agenda in Southeast Asia. Over the past two years, the company has associated her with programmes around enterprise AI adoption, business transformation and youth data-skills initiatives developed with the ASEAN Foundation.
That background gives SAP continuity as it pushes its broader regional strategy around cloud applications, business transformation and AI-led automation. Siow now steps into a role with responsibility for customer success and commercial execution across a region that includes some of SAP's largest installed bases as well as developing markets where cloud adoption is still expanding.
Leadership change
The company framed the appointment as part of its growth plans in Asia Pacific, where it continues to sell enterprise software, cloud services and business applications to organisations ranging from large multinationals to public agencies and regional enterprises.
"Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships. Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market," said Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, SAP.
The role gives Siow oversight of SAP's market units across Asia Pacific at a time when customers in the region are weighing technology spending against pressure to modernise operations, connect data across business functions and introduce AI into day-to-day workflows.
"It's a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes, and people seamlessly is delivering real outcomes for customers as they reinvent their businesses for the AI era," said Verena Siow, President, Asia Pacific, SAP.