Rubrik recognised as leader in global IDC cyber-recovery report

Rubrik has been named a Leader in the IDC MarketScape for Worldwide Cyber-Recovery 2025 Vendor Assessment.

The recognition highlights Rubrik's strengths in areas such as threat detection, data security posture management (DSPM), identity resilience, ransomware response services, and ecosystem integration. The IDC MarketScape assessment describes the current cyber-recovery landscape as one where traditional data protection methods may no longer be sufficient to counter increasingly sophisticated cyber threats. Critical capabilities, according to the report, include guaranteeing data survival, maintaining data integrity, and enabling rapid recovery with minimal loss.

Anneka Gupta, Chief Product Officer at Rubrik, commented on the significance of the recognition.

"Reactive recovery is outdated," said Anneka Gupta, Chief Product Officer at Rubrik. "We believe the IDC MarketScape's recognition validates our AI-driven threat detection and identity resilience approach-because data resilience depends on identity resilience in a world where 80% of cyberattacks exploit compromised credentials."

The IDC MarketScape report outlines several core features of the Rubrik Security Cloud, including continuous threat monitoring, AI-enabled anomaly detection, and a patented Turbo Threat Hunting feature. This technology allows for rapid identification of clean backup snapshots, crucial in the event of an attack, with the ability to scan 75,000 backups in just one minute, as compared to legacy solutions which may take over 50 days. Cyber-recovery orchestration and identity resilience, specifically tailored for Active Directory and cloud identity platforms, are also highlighted in the assessment. Rubrik Security Cloud integrates natively with a large number of third-party services, including M365, Salesforce, AWS, Azure, GCP, Oracle Cloud, CrowdStrike, Okta, Splunk, and ServiceNow.

Johnny Yu, Research Manager, Infrastructure Software Platforms at IDC, said,

"Medium to large organisations, particularly those operating in hybrid and multicloud environments or regulated industries like financial services and healthcare, should strongly consider looking at Rubrik to stay secure and resilient in today's dynamic landscape."

Rubrik has also continued to develop new capabilities in the evolving field of AI-driven security. In August 2025, the company announced the launch of Agent Rewind following its acquisition of Predibase. Agent Rewind is designed to allow organisations to reverse the actions of agentic AI, providing visibility into changes made by AI agents and enabling administrators to undo those changes as necessary, both to applications and data.

In commentary on this development, IDC's Johnny Yu stated,

"any organisation that aspires to someday implement AI to the point where an AI agent making a bad decision will have a significant impact on the business will want to consider Agent Rewind. As agentic AI technology matures and becomes more widely adopted, the idea of catching and correcting mistakes made by nonhuman entities will become much more top of mind."

The IDC MarketScape framework is built on a comprehensive assessment of technology vendors using both qualitative and quantitative criteria. The evaluation is intended to provide a comparative analysis of product and service capabilities, strategies, and overall market position within the cyber-recovery sector, aiming to help technology buyers understand the strengths and weaknesses of current and prospective solution providers.