Qualtrics has named Gurdeep Singh Pall as the company's inaugural President, AI Strategy. Pall, a seasoned technology leader with over 30 years of expertise garnered through his tenure at Microsoft, is set to supervise and shape a thrilling new phase of AI-driven experience management, transforming the way businesses enhance experiences for both customers and employees.

In his role, Pall is charged with guiding Qualtrics' AI ventures as the company develops striking, generative, causal, and predictive AI innovations, leveraging the world’s largest database of human sentiment. Qualtrics' AI incorporates billions of data points from the customer and employee journey, facilitating actions that personalise experiences on a grand scale.

While companies tend to accumulate large volumes of experience data across customer interactions, social media responses, feedback surveys, and call centre dialogues, they often face difficulties in harnessing this data to achieve definite business results. It is here that AI can accelerate decision-making. As part of his charter, Pall will partner with the technical and product teams at Qualtrics to cultivate the company’s transformative vision and roadmap for the implementation of AI within experience management. He will work out of Seattle as part of the senior leadership team.

Pall's extensive experience at Microsoft saw him contributing to the development and promotion of cornerstone products such as Windows, Teams, Skype, and Bing. In recent roles, he was primarily focused on originating products and solutions via emergent AI technologies. Being part of the Technology and Research leadership team that fronted Microsoft's OpenAI partnership, Pall witnessed first-hand the rapid evolution of AI and its potential to revolutionise the human experience.

In contemporary global business, organisations are turning to AI to help dissect numerous data points and establish novel information interconnectedness. Qualtrics AI offers a competitive edge across industries, aligning human experiences within organisations to drive actions that safeguard revenue, stimulate growth, and achieve scalability. Qualtrics’ robust AI platform enables companies to swiftly spot risks, resolve customer issues, and comprehend employee requirements to ensure engagement and productivity, thus averting unwanted staff churn. In 2023, Qualtrics pledged to direct AI innovation with a $500 million investment up to 2027.

Zig Serafin, Qualtrics CEO, hailed AI as “the most transformative technology that the world has ever seen” and noted that the firm was "betting big on it" by appointing Pall to drive a "visionary agenda to make business more human." He further added, "This exciting new addition to our leadership team sets us up to be out front, with our customers, leading into the new era of AI-powered experience management."

Upon his appointment, Pall stated, "Qualtrics occupies a very unique corner of the world as we shift from the age of software into the age of AI. Experience is one of the most important aspects of our world today, and my new role is an exciting opportunity to help Qualtrics bring AI to bear on every industry around the globe, to create enormous impact for customers, employees and organisations."