Ping Identity has launched a new identity verification service with the aim of simplifying customer onboarding while reducing fraud.

PingOne Verify is a new cloud service designed to help enterprise customers to verify their identity for rapid account onboarding, authentication and fraud prevention.

The new PingOne Service is the latest addition to Ping Identity's suite of cloud services for identity and access management (IAM).

The service can be used when customers create new accounts, enrol in new services and other scenarios where risk is elevated.

The cloud service leverages facial recognition technology and government ID document validation to ensure enterprises are interacting with the right customers without requiring passwords or any unnecessary friction in the user experience.

Ping Identity CEO and founder Andre Durand says, “Enterprises need individuals to verify their identity to prevent fraud, but if the verification process is too cumbersome, they risk losing customers in their first interactions with the business.

“PingOne Verify is a simple way to verify identities that meets all of an enterprise's security requirements, while giving customers a streamlined, passwordless, onboarding experience.

PingOne Verify in action

PingOne Verify embeds identity verification directly into their customer-facing mobile app.

Customers provide live-capture selfies along with an image of their government-issued identification card, such as a driver's license or passport.

The technology leverages ‘liveness detection' in which customers' facial gestures, such as smiling or frowning, are captured in a continuous stream rather than a single static image.

This allows PingOne Verify to ensure the end-user is a real, live person who is able to follow instructions.

PingOne Verify also uses facial recognition technology to match the live-face capture with the customer's image on their government ID.

Once it is determined to be a match, PingOne Verify then taps into external data services to validate the government ID is not tampered with or modified.

When verification is complete, customers can continue with the account creation, registration or authentication process.

PingOne Verify also helps enterprises streamline secondary account creation or other events that would require the customer to reverify their identity.

The service connects a customer's verified identity to their mobile device during the initial verification, bypassing the need to scan a government ID on subsequent verifications.

This approach simplifies the process for repeat customers, and can also lower the overall cost of identity verification for enterprises without impacting security, Ping Identity states.

According to the company, the new service is particularly ideal for companies in regulated industries, such as financial services and insurance, which have strict Know Your Customer (KYC) requirements.

The risk level during the first interaction with a customer has high potential for fraudulent activity or account takeover, Ping Identity states.

To combat this, PingOne Verify is designed to give enterprises the confidence that they are engaging with the right customers from the very first interaction.