NFT Workx launches .WRKX domain to combat counterfeits online

Digital marketplace NFT Workx has introduced a new Web3 domain aimed at combating counterfeiting and bolstering consumer confidence in the authenticity of online goods.

Partnering with Unstoppable Domains, NFT Workx has launched the .WRKX top-level domain (TLD), creating a tokenised identity solution for Real World Assets (RWAs).

NFT Workx’s platform tokenises millions of physical assets at the point of sale, providing customers with unique digital collectibles that serve as immutable receipts and proof of authenticity. This initiative addresses a significant issue for brands by reducing the incidence of counterfeit goods and fraud while enhancing customer trust and loyalty.

The new .WRKX TLD allows for the authentication of identity and the traceability of purchase credentials via various eCommerce platforms, including prominent names such as Shopify and WooCommerce, and a mobile application. This digital identity solution is poised to eliminate counterfeiting, thus revolutionising the way consumers verify the authenticity of their purchases online.

Furthermore, the tokenised identities facilitated by the .WRKX domain extend verification capabilities beyond physical products to online personas, adding a new dimension to digital security and user engagement. NFT Workx users can interact seamlessly on Web3 through their Name.WRKX, creating secure digital communities and acting as ambassadors within the branded domain ecosystem.

Sandy Carter, COO of Unstoppable Domains, expressed optimism regarding the initiative, stating, "Tokenised identities will change the web as we’ve always known it. By creating digital collectibles of products at the point of sale, NFT Workx provides a compelling demonstration of Web3's ability to reduce fraud, strengthen consumer protection, and navigate digital identity in a decentralised future." Carter emphasised the simplicity and seamless value proposition of NFT Workx’s Web3 integration, which aims to onboard the first billion users.

Adam Lesse, CEO of NFT Workx, remarked on the strategic significance of the partnership with Unstoppable Domains. "Our new partnership is a key milestone in our mission to bring tokenised identities to the wider world. Tokenised IDs are crucial in reducing fraud, money laundering, and corruption. Thanks to Unstoppable, we can now prevent the availability of domains associated with trademarks or well-known individuals for illegitimate use," Lesse noted. He added that the .WRKX TLD would significantly enhance the user experience, thereby strengthening NFT Workx’s brand and aiding its aim to bring millions of users into the world of Web3.

NFT Workx and Unstoppable Domains have also announced their commitment to applying for the .WRKX generic top-level domain (gTLD) with the Internet Corporation for Assigned Names and Numbers (ICANN). This step indicates both companies' dedication to further integrating digital collectibles into the standardised practices and governance of the internet.

Through these advancements, NFT Workx is set to revolutionise eCommerce by tokenising real-world assets and providing unique digital receipts as proof of purchase. This innovation not only strengthens the relationship between brands and consumers but also facilitates new revenue streams and deeper engagement, particularly amongst younger generations. The integration of token-gated discounts and customer loyalty incentives is another notable feature, demonstrating NFT Workx’s comprehensive approach to utilising Web3 technologies.

As digital and physical worlds continue to converge, efforts like those by NFT Workx and Unstoppable Domains are crucial in establishing trust and authenticity in online transactions. The introduction of the .WRKX TLD and its associated tokenised identity solutions stands as a pivotal development in this ongoing evolution.