Mobinet deploys Plume platform for Mongolian broadband

Mobinet is deploying Plume's subscriber experience platform for its mobihome broadband service in Mongolia, adding managed WiFi, security tools and network controls to its standard offer.

The service includes AI-optimised WiFi, built-in cybersecurity, parental controls and real-time home network management through a mobile app. Mobinet will provide those features to subscribers at no additional monthly charge, setting the package apart from broadband offers that reserve such tools for higher-priced tiers.

The deployment also gives the provider greater visibility into fnhome network performance. That should allow support teams to diagnose and resolve some customer issues remotely, reducing the need for technician visits and helping address complaints more quickly.

For Mobinet, the launch broadens its consumer broadband offer beyond speed and connectivity. The package is designed to improve in-home WiFi performance while giving customers more control over connected devices and online safety.

Bat-Erdene Tuvd, Chief Technology Officer at Mobinet, said customer experience is a key part of broadband competition. "At Mobinet, we believe customers deserve more than fast internet speeds.

"By partnering with Plume, we are bringing leading global technology to Mongolia that helps our customers enjoy better WiFi, stronger security and greater control of their digital lives. Just as importantly, it enables us to provide faster support and a better overall customer experience without increasing costs for our subscribers," he added. 

Platform reach

Plume says Mobinet joins more than 450 internet service providers using its platform across nearly 60 countries. The system now supports about 600 million connected devices worldwide and is used in roughly 50 million homes.

That scale matters because the platform is built around data gathered from millions of networks and devices. Plume says that information is used to adjust WiFi performance, identify issues affecting connected devices and improve providers' ability to address faults before they disrupt users.

Mobinet's decision also expands Plume's presence in the Asia-Pacific region, where broadband providers are increasingly looking for ways to distinguish their services in more mature connectivity markets. Rather than focus only on download speeds, providers have been adding software features such as security, device management and in-home support tools to reduce churn and improve customer satisfaction.

The system works across different customer premises equipment and operating environments, allowing internet providers to use it without tying themselves to a single hardware supplier. In Mobinet's case, that means adding software-based service features while retaining control over network and device choices.

Chris Griffiths, Chief Technology Officer at Plume, said the selection followed an assessment process by the Mongolian operator.

"Mobinet understands that customer experience is the true differentiator in today's broadband market," he said. 

"We are proud that, after an extensive evaluation process, Mobinet selected the Plume Platform because of its unique ability to deliver smarter, safer and more reliable connectivity to households across Mongolia in a single unified solution," he added. 

Broadband shift

The move reflects a wider shift in fixed broadband, as operators try to make home networking and support part of the core product. Managed WiFi systems can help providers spot weak coverage, overloaded devices or service interruptions inside the home, which have often been difficult to diagnose from outside the premises.

That operational view can lower service costs as well as improve customer retention. By dealing with routine problems remotely, providers can reduce truck rolls and shorten restoration times, while customers gain app-based tools to monitor and manage their home networks.

Mobinet, which provides fibre broadband and other digital infrastructure services in Mongolia, is using the deployment to extend its consumer proposition at a time when operators face pressure to show value beyond basic connectivity. By including the software features as standard, the company is testing whether service quality and control can be stronger selling points than premium add-ons alone.

Plume, founded as a managed WiFi supplier for internet service providers, has expanded its product to cover home security and customer care functions. Its OpenSync framework is integrated with a range of silicon and broadband software platforms, including standards such as RDK-B and prplWave, according to the company.

The platform uses a container-based software design that allows updates and new features to be introduced without replacing customer hardware. For broadband operators, that model offers a way to change the service layer more quickly than traditional equipment refresh cycles allow.

Plume says data from about 600 million connected devices worldwide is used to optimise performance, protect devices and help providers address network issues before they affect customers.