Keepit wins four TrustRadius awards for fifth year

Keepit has received TrustRadius Top Rated awards in four software categories, marking its fifth consecutive year of recognition.

The awards cover SaaS Backup, Data Loss Prevention, Disaster Recovery, and Enterprise Backup. TrustRadius bases its Top Rated rankings on reviews from verified users rather than analyst assessments.

For Keepit, the result strengthens its position in a market where software providers are competing to reassure customers on data protection, recovery, and resilience as more business records move into cloud applications rather than company-owned systems.

The Copenhagen-headquartered company focuses on backup and recovery for software-as-a-service products. Its platform secures 16 SaaS applications and stores customer backup data in an independent cloud rather than with the same large infrastructure providers that host many primary business workloads.

That distinction is central to Keepit's pitch. The company argues that separating backup copies from the original software provider can reduce the risk of data loss caused by retention limits, accidental deletion, or broader service disruption.

TrustRadius, which was acquired by HG Insights, said the award reflects repeated customer feedback on specific product features. One comment highlighted by the review platform pointed to Keepit's recovery options for Microsoft 365 and the storage of backup data outside the original provider's retention window.

"The Top Rated awards are based entirely on feedback from verified users, making them a trusted recognition for product excellence. Keepit earning four Top Rated awards across Data Loss Prevention, Enterprise Backup, Disaster Recovery and SaaS Backup tells you something real about how they're performing with IT teams who depend on them every day. The reviews keep coming back to two things: point-in-time recovery for Microsoft 365 that actually works, and backup data that sits outside the provider's retention window entirely. Congrats to the Keepit team for their hard work," said Rajat Bhatnagar, Senior Vice President Growth, TrustRadius.

Customer feedback

Vendor review sites such as TrustRadius have become an important part of business software buying, particularly for mid-sized and larger organisations that weigh peer experience alongside analyst research, pricing, and technical requirements. For suppliers, strong rankings can be a useful signal in crowded categories where non-specialist buyers may struggle to judge product differences quickly.

Keepit said the latest recognition matters because it comes directly from users of its software. The company has positioned itself around backup integrity, regional storage choice, and recovery access for customers that need to meet internal governance rules or local regulatory requirements.

Customers can choose the region where their backup data is stored. Keepit also said its backups are immutable, meaning stored data cannot be altered after it has been written, a feature commonly marketed as a safeguard against ransomware and tampering.

Michele Hayes, Chief Marketing Officer at Keepit, linked the awards to organisations' growing dependence on cloud software. "To win the Top Rated award is one of the most meaningful recognitions we can receive because it comes straight from our customers - no filters, just honest experience. It's proof that organisations around the world trust Keepit, and genuinely benefit from using our platform. As organisations become more dependent on SaaS applications, Keepit's platform remains a crucial last line of defence against data loss, giving businesses the confidence to face whatever comes their way. The customer voices make the mission all the more real," said Hayes.

Market focus

Backup and recovery for SaaS applications has become a more closely watched segment of the broader cybersecurity and infrastructure market as companies reassess how much protection is built into services such as email, collaboration, and cloud document platforms. While many software vendors provide native retention and recovery tools, specialist backup firms argue these do not always meet corporate requirements for long-term retention, granular recovery, or separation from production environments.

Keepit said more than 20,000 companies use its services. Its model centres on protecting cloud application data in an environment it says is independent of third-party sub-processors and large hyperscale cloud operators.

The latest TrustRadius result places Keepit in four categories rather than a single product ranking, which may broaden its visibility among buyers searching across adjacent areas such as backup, disaster recovery, and data loss prevention. In practice, those categories increasingly overlap as companies seek systems that can restore operations after cyber incidents, user error, or service outages.

TrustRadius said the recognition reflects what verified users report about day-to-day performance with IT teams that rely on the software.