Keeper Security grows PAM platform & global presence

Keeper Security reported record user growth and industry recognition in 2025, as the US-based identity security company pushed deeper into privileged access management and expanded its global footprint, particularly in Japan and the public sector.

The company said it surpassed four million paid users during the year. It also made its first appearance in Gartner's Magic Quadrant for Privileged Access Management (PAM), a segment that vendors target as organisations reassess identity and access controls amid rising credential-based attacks.

Keeper positioned 2025 as a year of consolidation around its unified PAM platform, KeeperPAM, and a shift towards an "identity-first" approach in both product development and research.

"This year's results reflect the relentless dedication of our global team and the trust placed in us by the thousands of organizations that rely on Keeper to secure their most sensitive systems and data," said Darren Guccione, CEO and Co-founder of Keeper Security. "We're proud of what we accomplished together and deeply grateful to our customers, partners and employees for propelling Keeper to its position as a leader in identity and access management."

A growing PAM platform

Keeper's appearance in Gartner's PAM assessment followed an expansion of KeeperPAM into a broader suite. The platform now combines password management, secrets management, connection management, zero-trust network access, remote browser isolation and endpoint privilege controls. Keeper delivers these tools as a unified, cloud-native service.

The company said organisations worldwide rolled out KeeperPAM as they looked for alternatives to older PAM tools. It cited demand for zero-trust and zero-knowledge security models. Zero-knowledge architectures design systems so that providers cannot access customer data in decrypted form.

Keeper introduced Endpoint Privilege Manager during the year. The product provides just-in-time elevation of user privileges on endpoints. The company said this reduces reliance on persistent local administrator rights.

It also launched Keeper Forcefield on Windows machines. Keeper described the product as a defence against memory-based attacks, a class of exploit which targets code and data held in system memory.

The company placed more automation into the management of privileged sessions through KeeperAI, which it described as built on a Sovereign AI framework. KeeperAI monitors high-risk sessions in real time. It applies agentic AI techniques for threat detection and response and can terminate sessions automatically while logging and categorising user activity.

As customers introduced AI into operational and development workflows, Keeper extended its Secrets Manager product with support for the Model Context Protocol. The integration allows third-party AI tools, including local or cloud-based assistants, to retrieve or manage secrets stored in users' vaults. Keeper said this occurs within its zero-knowledge architecture.

Platform updates during the year also focused on user experience. Keeper added bidirectional One-Time Share, refined biometric login with passkeys, launched a WearOS smartwatch app and introduced QR-code WiFi record support. The company made further changes to its mobile and vault interfaces.

Keeper broadened its integrations with other security products. New connections included CrowdStrike Falcon Next-Gen SIEM, Google Security Operations and Microsoft Sentinel. Keeper said this allows organisations to push privileged access telemetry into central detection and response workflows.

The company said it renewed its focus on encryption standards. Its cryptographic module achieved FIPS 140-3 validation, which is the current US and Canadian government benchmark for certain hardware and software cryptography components.

"2025 was a pivotal year for our engineering teams as we advanced our unified privileged access platform and delivered capabilities that measurably strengthen our customers' defenses," said Craig Lurey, CTO and Co-founder of Keeper Security. "With KeeperAI, we moved real-time threat detection directly into privileged sessions. We expanded endpoint protection, modernized secure connections and continued to harden secrets management and zero-trust access across the platform. These improvements are the result of focused, disciplined engineering and constant feedback from customers. We've built a PAM platform that's fast, scalable and secure by design, and we're just getting started."

Global expansion

Keeper said its product roadmap translated into strong global growth across North America, Europe and Asia-Pacific. Growth in Japan stood out. The company reported that it tripled annual recurring revenue in the country and increased its presence in sectors including finance, telecommunications, manufacturing and government.

It also expanded its channel network. Keeper's Partner Programme added resellers and distributors in the US, Canada, France, Spain, Singapore, Japan, Australia and New Zealand.

In the public sector, Keeper said it deepened engagement with government-focused buyers. The company secured a place on the US Cybersecurity and Infrastructure Security Agency's Continuous Diagnostics and Mitigation Approved Product List. It joined the Secure by Design Pledge, a US government-backed initiative that encourages software firms to embed security into products from the outset.

Keeper also brought in senior security leaders during the year. Appointments included Chief Information Security Officer Shane Barney, Federal Advisory Board member David Epperson and Chief Revenue Officer Tim Strickland.

Industry analysts and award programmes recognised Keeper during 2025. Enterprise Management Associates highlighted the firm for deployment ease, architecture and customer satisfaction. GigaOm named Keeper the Overall Leader in its Password Management Radar Report for the fourth year in a row. KuppingerCole labelled the company an Overall Leader in its 2025 Leadership Compass for Non-Human Identity Management.

Keeper stated that it received additional honours from the Computing Security Awards, Cybersecurity Excellence Awards, Fortress Cybersecurity Awards, Global InfoSec Awards and the Globee Awards. Consumer outlets including Newsweek, German technology magazine CHIP and Connect Professional also recognised its products.

Research and education

Keeper continued a research programme focused on identity security trends. Its "Navigating a Hybrid Authentication Landscape" report analysed how organisations run a mix of passwords, passkeys and hybrid environments during a gradual shift in authentication methods.

The "Securing Privileged Access: The Key to Modern Enterprise Defence" study explored how cloud adoption and operational maturity influence PAM deployments. It also examined how privileged access affects overall cyber risk.

The firm also surveyed security professionals at Infosecurity Europe, Black Hat USA and it-sa Expo & Congress. It published the results in "Identity, AI and Zero Trust: Cybersecurity Perspectives from Infosecurity Europe, Black Hat USA and it-sa Expo&Congress". The report described how identity and AI trends shape security strategies across regions.

Keeper extended its public education work through its Flex Your Cyber initiative. The "AI in Schools: Balancing Adoption With Risk" study assessed how schools manage AI-related cybersecurity in learning environments. It highlighted gaps in access controls and security awareness across educational institutions.

The company said Flex Your Cyber aims to give students, families and educators accessible resources on digital risk. It links the programme with its wider mission around identity security in both enterprise and consumer markets.

Formula 1 partnership

Keeper used sports sponsorship as a second channel for identity security messaging. Its partnership with Atlassian Williams Racing continued in 2025, with the firms extending their multi-year agreement.

The Formula 1 team implemented KeeperPAM for the protection of sensitive engineering and performance information. Keeper said the deployment covered trackside systems and distributed environments. It focused on systems that race engineers, strategists and support staff use.

Co-branded content released during the season featured drivers Carlos Sainz and Alex Albon, Team Principal James Vowles and Keeper's Lurey. The material presented identity security themes to a wider Formula 1 audience.

Keeper's sponsorship coincided with improved performance for Williams. The team finished fifth in the Constructors' Championship. It secured two podiums. Albon and Sainz finished eighth and ninth respectively in the Drivers' Championship.

Focus on 2026

Keeper plans further investment in AI-driven security features and PAM controls in 2026. The company said it will continue to centre its roadmap on a unified vault model that brings users, devices and connections under one identity security layer.

"As we look ahead to 2026, we remain committed to advancing zero-trust cybersecurity and empowering organizations to defend against modern threats with confidence," said Guccione. "Identity sits at the center of every attack surface, and Keeper is uncompromising in our efforts to protect it. We will continue delivering innovative capabilities that strengthen privileged access, simplify security for users and teams, and ensure our customers can operate with confidence as cyber threats grow more frequent and sophisticated, backed by the power of AI."