SecurityBrief Asia logo
Asia's leading source of cybersecurity and cyber-attack news
Story image

How online retail businesses need to bundle security into customer experience

FYI, this story is more than a year old

Cashless payments are driving the eCommerce market in Southeast Asia (SEA).

With smartphone payment apps such as Google Pay and Apple Pay, consumers get to enjoy the convenience of a digital wallet anywhere, anytime.

Whether it's ordering McDonald's delivery, stocking up household necessities or even the occasional impulse purchase, consumers are demanding convenience – be it on their computers, or mobile devices.

In fact, recent research has found that consumers are willing to pay more for convenience and a personal touch.

Yet, for all the convenience those services offer, there's still one overriding factor holding consumers back from using online services – trust.

A recent Ipsos study found that nearly half of global online shoppers refrain from shopping online due to a lack of trust, as fears and concerns over data privacy have deterred many people from sharing their personal information online.

Security is an important aspect in Singapore, with the latest research revealing that 47% of Singaporeans believe that security is the most important feature in their eCommerce apps such as Carousell and Amazon.

This is compounded by the fact that three in five respondents will delete an application if its data security is compromised.

As online market places evolve and customer preference for eCommerce continues to grow in Singapore and the Asia Pacific, security risks are becoming a bigger issue.

Businesses need to cater to the security needs of their customers to capture the opportunities in the region – but how can businesses ensure they deliver seamless and convenient services without compromising security?

Think like a consumer: We all have trust issues

From email addresses to phone numbers and credit card details, users expose a trail of data whenever we interact with online sites and apps.

With the amount of private data out there, coupled with the frequency of news on data breaches – 98% of the top 50 eCommerce apps have been found to be vulnerable to security attacks – online retailers as well as customers are at risk of cybersecurity threats such as credit card fraud, hacking and phishing attacks. 

eCommerce sites, in particular, are increasingly targeted by hackers due to the sensitive payment card information.

Organizations doing business online need to have adequate cybersecurity controls in place, or risk consequences such as a loss of revenue, and damage to brand reputation in the event of a cyberattack.

Without a strong cybersecurity posture, no individual quality of a business is enough for visitors to buy a service or product they do not trust.

Security vs convenience

Mobile apps have taken the eCommerce industry by storm.

So much information is stored in apps – users even have apps residing within apps that enable them to easily store social network profile or payment information in apps.

This has transformed the way consumers shop online.

While online shopping has brought about greater ease of use and convenience, it also presents significant cyber risks due to the volume of sensitive data and personal information shared between merchants, payment providers and consumers.

This is a worry as consumers tend to favor convenience over security, and use devices and apps without discernment and readily surrender their information without a second thought – leading to a treasure trove of data for cybercriminals.

We recently ran a social experiment in Singapore and found that contrary to what they said (53% prioritized security to convenience), 70% of Singaporeans were more willing to sacrifice personal data for convenience.

This means that while users acknowledge the importance of security, their actions do not quite reflect it.

Therefore, there needs to be greater awareness of the issues of data privacy to ensure that adequate measures are taken by customers to secure themselves and their online accounts.

There needs to be a fine balance – and silent security is key

The demand for technology-driven intuitive experiences is here to stay, with the emergence of an affluent and digital savvy middle-class and rising Internet and mobile penetration in the region.

What this means for businesses is that they must be able to balance both the demands of convenience and need of staying secure.

This is where silent security comes in – the concept of providing an app experience that is secure, yet not overly inconveniencing users.

It involves using solutions that grant access to application functions and data depending on the identity, location, and device used to access the app from.

This ensures that users are who they say they are, and ensures that their credentials have not been compromised.

Biometric checks like fingerprints and facial recognition, as well as using two-factor authentication devices are also equally important.

As more consumers adopt online shopping, security in eCommerce is a top priority for both businesses and consumers.

Security needs to be foundational and silent, and should not be an afterthought.

Online businesses should have multiple layers of security in place to keep valuable data protected – ultimately finding that sweet spot between convenience and security to deliver the right user experience, or risk losing them.

Related stories
Top stories
Story image
Malware
Decrease in malware volume, but surge in encrypted malware 
The Q2 Internet Security Report found office exploits continue to spread more than any other category of malware.
Story image
Cloud Security
75% of AU companies had cloud security incident in past year
According to new Venafi research, complexity is due to increase, as companies plan to host more applications in the cloud.
Story image
Work from home
Jamf showcases new products to simplify and secure work
At the 13th annual Jamf Nation User Conference, the company shared how its continuous product innovation is helping organisations succeed with Apple.
Story image
Ransomware
Delinea updates DevOps security, remote access more seamless
New enhancements include development support on the most recent Mac computers and improved secrets' management usability through automation.
Story image
Network Management
Fortinet introduces enhanced AIOps across its gateways
FortiAIOps builds on Fortinet's rich history of developing artificial intelligence to deliver actionable network insights for self-optimising management.
Story image
Kaspersky
Cybersecurity loopholes prevalent in South East Asia
In terms of the share of vulnerabilities with publicly available exploits, three countries out of top five are located in Southeast Asia.
Story image
Cloud
How modern IT architectures are moving beyond network visibility
Dealing with multiple cloud providers makes it difficult to identify security threats and performance bottlenecks and troubleshoot issues.
Story image
IT Training
Six ways to transform your cybersecurity training and influence lasting change
If the goal is to win hearts and minds, formal awareness training can fall short and often doesn’t inspire people to care.
Story image
Data Protection
Cloudflare brings Data Localisation Suite to more APAC businesses
This allows any business in these countries to service their data locally while benefiting from the speed, security, and scalability of Cloudflare’s global network.
Story image
Cybersecurity
Employees unsure who to go to to report security incident
A new study shows more than 20% of the untrained global workforce do not know who to contact during a security breach.
Story image
Phishing
Vectra Protect team finds Microsoft Teams vulnerability
The Vectra Protect team identified a post-exploitation opportunity in August, allowing malicious actors to steal valid user credentials from Microsoft Teams.
Story image
Cloud Security
CrowdStrike launches new partner program to expand routes to market
"We developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them."
Story image
Cybersecurity
Test your API Security with Infinite API Scanner
The effectiveness of API scanning technology can mean the difference between successful and unsuccessful programming outcomes, and often enterprises and IT leaders struggle to get it right.
Story image
Cybersecurity
Aqua Security solution to stop software supply chain attacks
Development and security teams can now proactively address the most critical software supply chain risks from code through runtime.
Story image
Secure Code Warrior
Secure Code Warrior announces Coding Labs innovation
Coding Labs mechanisms allow developers to move from learning to applying secure coding knowledge more efficiently, leading to fewer code vulnerabilities.
Story image
Cryptocurrency
Crypto giveaway scams continue to soar, according to report
There's been a fivefold increase in the number of domains used for crypto giveaway scams that involve fake YouTube streams in the first half of 2022. 
Story image
Malware
SonicWall threat report mid-year update highlights significant threat variance
The 2022 SonicWall Cyber Threat Report mid-year update from SonicWall gives an in-depth insight into many of the current trends across the threat landscape.
Story image
Cybersecurity
Confidence in security challenges of hybrid work improving
84% of IT professionals have some degree of confidence in their user access security systems to enable remote work securely and easily, up from 56% in 2021.
Story image
Cybersecurity
Kaspersky updates endpoint detection and response solution
"One of the goals was to make all the solutions capabilities accessible for all types of our users, even those who are making their first steps in EDR."
Story image
Malware
Cybereason delivers nation-state level of protection to enterprises
Cybereason has announced new advancements in Cybereason NGAV that deliver nation-state level protection for organisations of all sizes.
Aws Marketplace
Learn how to implement a backup and recovery plan for a new generation of Kubernetes-based modern applications
Link image
Story image
Edge Security
Security practices for modernising the “spaghetti” of on-premises IT
Many organisations are wondering how to securely modernise their workload, often made up of a “spaghetti” of on-premises applications and management consoles.
Story image
Malware
Kaspersky uncovers new malicious malware NullMixer
Kaspersky researchers have uncovered a new malware stealing users credentials, address, credit card data, cryptocurrencies, and accounts.
Story image
Cybersecurity
Hands-on review: Yubikey 5C NFC
Founded in 2007 and specialising in computer and network security, the Swedish company Yubico is now a leader in global authentication.
Story image
Virtual Private Network
95% of organisation rely on VPN as threats continue - report
There is a growing number of VPN-specific security threats and a need for Zero Trust security architecture in enterprise-level organisations.
Story image
Observability
Virtualisation Security Market to reach over $7 billion by 2032 - report
A new report from Future Market Insights has found that the Virtualisation Security Market is anticipated to reach a valuation of US $7.6 billion.
Story image
Cybersecurity
De-risking the innovation cycle – a modern, real-time approach to security
Many organisations see cybersecurity as an inhibitor of innovation, with burdensome protection measures standing in the way of progress and speed.
Story image
Cybersecurity
Video: 10 Minute IT Jams - An update from SearchInform
Val Novoselova joins us today to to discuss new trends in the information security space, and how SearchInform is adapting to some of the new trends we are seeing.
Story image
Ransomware
Absolute recognised in KuppingerCole Leadership Compass 2022
The company's Absolute Secure Access was recognised for its ability to protect users and resources while improving the remote worker experience.
Story image
Cybersecurity
Macroeconomic headwinds driving security up priority list
Current macroeconomic headwinds are driving security up enterprise’s priority list and reshaping the hardware Security Module market.
Story image
Ransomware
Commvault unveils early warning system, Metallic ThreatWise
A first among data protection vendors, the new cyber deception service detects and contains ransomware threats.
Story image
Firewall
Barracuda tackles intensified threat landscape with latest releases
"The Barracuda XDR solution combines data across our security stacks through a single dashboard view, giving us the visibility we need."
Story image
Software-as-a-Service
Enterprises yet to fully commit to cybersecurity - CompTIA
“Digital transformation driven by cloud and mobile adoption requires a new strategic approach to cybersecurity, but this poses significant challenges."
Story image
Enterprise
Delinea shares the importance of PAM, partners and security for modern enterprise
Identity-based security is becoming a crucial tool for modern enterprises as they continue to adapt to different working environments.
Story image
IoT security
Nozomi Networks and WALLIX strengthen OT network security
By combining WALLIX and Nozomi Networks solutions, end-to-end visibility and traceability for maximum security in an industrial environment is provided.
Story image
Threat intelligence
Trellix advances threat intelligence with new research centre
Trellix has announced the establishment of the Trellix Advanced Research Center to advance global threat intelligence.
Story image
Security vulnerabilities
Claroty finds seven vulnerabilities in Dataprobe iBoot-PDU
The Claroty research team (Team82) has found seven vulnerabilities in Dataprobe's iBoot-PDU, the company's intelligent power distribution unit product.
Story image
Cybersecurity
StackHawk launches deeper API security test coverage
Expansion of test coverage includes custom scan discovery, custom test scripts and custom test data for REST APIs.
AWS Marketplace
Whitepaper: A practical guide for mitigating risk in today’s modern applications
Link image
Story image
Cybersecurity
Ransomware attacks continue to increase, report finds
Nearly a quarter of businesses have suffered a ransomware attack, with a fifth occurring in the past 12 months.
Story image
Artificial Intelligence
Ordr improves security and management of connected devices
It has implemented more than 80 integrations within the Ordr Data Lake while adding security enhancements to accelerate zero trust segmentation.