Exclusive Networks names Burachai Phaiboonnukulkij Thailand lead

Exclusive Networks has appointed Burachai Phaiboonnukulkij as the new Country Manager for its operations in Thailand, with responsibility for guiding business growth and strengthening strategic partnerships during a period of rapid digital transformation in the country.

Burachai Phaiboonnukulkij brings over 20 years of experience in cybersecurity distribution and the Thai technology sector to the post. He is tasked with delivering integrated cybersecurity solutions tailored to the requirements of Thailand's evolving digital economy, which is predicted to more than double by 2030.

The importance of cybersecurity resilience in Thailand is underscored by a recent report from Check Point Software highlighting that cyberattacks in the country occur at a rate 70% higher than the global average. The increase in attacks, particularly those driven by artificial intelligence and involving scams and data privacy concerns, is placing additional pressure on Thai businesses to adopt robust defences and regulatory compliance measures.

Speaking about his new role, Burachai stated: "As Thailand digitizes government and business processes, cybersecurity must be embedded at every touchpoint. My goal is to combine our global vendor strength with deeper local engineering, so our customers benefit from comprehensive, outcome-driven security services. That is why Exclusive Networks continues to invest in delivering total solutions, moving beyond standalone products to provide end-to-end support that truly meets evolving market needs on an emerging market and global level."

Burachai's immediate objectives will focus on expanding local engineering capacities, fostering closer partnerships with cybersecurity vendors, and prioritising the development of high-potential talent within the Thai market. He has indicated that advanced technical enablement and a focus on mentoring will underpin the company's strategy in the country, aligning with Exclusive Networks' people-first culture.

Burachai highlighted the significant changes in Thailand's cybersecurity environment: "Thailand's cyber threat landscape has significantly evolved, prompted by a surge in AI-driven phishing scams using deepfake voices and AI-generated content to mislead individuals and businesses. As threat actors become more sophisticated, enterprises must adapt their cybersecurity strategies in tandem. We are dedicated to equipping our partners and customers with leading-edge technologies and expert guidance to defend against these emerging risks."

The legislative landscape is also evolving, with the National Cyber Security Agency rolling out regulations aligned to the Personal Data Protection Act (PDPA) and introducing Security Operations Center (SOC) mandates across critical sectors. Exclusive Networks' existing portfolio is reportedly structured to support businesses in achieving compliance, providing strategic advice and guidance for regulatory preparedness.

Fabrice Bartolucci, General Manager for Southeast Asia & Hong Kong at Exclusive Networks, commented on the appointment: "Thailand is a critical market within our APAC strategy. Burachai's deep industry roots and leadership capabilities make him the ideal candidate to lead our next phase of growth there. His vision and execution will be key to advancing our mission of being the security-first solutions provider in the region."

As Exclusive Networks continues to increase its investments in the Thai market, Burachai will oversee a growing team of local professionals and execute strategic plans for further business and partnership expansion. The company has signalled that building the local pool of cybersecurity talent will be a key objective, addressing challenges related to limited access to resources, digital literacy, and the availability of upskilling programmes in Thailand.

Exclusive Networks Thailand has formed and maintained strategic relationships with global cybersecurity vendors, enabling it to deliver integrated solutions that address the specific needs of Thai companies. The company leverages comprehensive technical support and local expertise to deliver cybersecurity services across the region.

Burachai, who joins Exclusive Networks from previous senior positions managing Thai distributor operations, is known for a leadership style focused on mentorship and collaboration. The appointment is viewed as part of the company's broader objective of supporting Thailand's long-term cyber resilience goals, aligning with national frameworks, compliance requirements, and efforts to enhance workforce capabilities in the cybersecurity sector.