Entrust adds identity as a service to AWS Marketplace

Entrust, a provider of trusted payments, identities and digital infrastructure, is now offering its cloud-based identity and access management (IAM) solution in AWS Marketplace. 

AWS Marketplace is a digital catalogue with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). 

Entrust Identity as a Service (IDaaS) offers a cloud-based solution that includes multi-factor authentication (MFA), passwordless login, and risk-based adaptive authentication that supports implementing a zero-trust approach to security.

Customers demand seamless experiences while also requiring organisations to secure their every interaction. In addition, rising cloud adoption and the need to support a hybrid workforce amid growing threats are accelerating the implementation of zero-trust frameworks across enterprise and government environments. This framework is based on an 'identity-first' security approach that helps ensure identity and access privileges with the right level of strong authentication.

Entrust IDaaS allows organisations to quickly deploy an IAM solution for employees, customers, or end users. 

To maintain a high-security posture with a simple user experience, the solution features passwordless login to improve security and reduce friction. In addition, it has a Public Key Infrastructure (PKI)-based mobile smart credential login delivering high assurance authentication. 

The solution uses an adaptive MFA for secure access for all users. It has Single Sign-On (SSO) so users can authenticate once and eliminate password fatigue. In addition, it enables role-based access control (RBAC) to facilitate easy onboarding.

The solution provides for simple and seamless integration through open developer tools. 

"Entrust Identity as a Service availability in AWS Marketplace showcases the security and scalability of the platform that complies with the strong standards and requirements set by AWS and its customers," says James Lapalme, Vice President of Identity at Entrust. 

"AWS customers can help speed time to value by shortening the procurement cycle and deploying a flexible cloud-based identity and access management solution. This solution includes industry leading adaptive multi-factor authentication and passwordless capabilities to secure access for all users."

"AWS Marketplace helps AWS customers find, try and buy software solutions from companies like Entrust, providing streamlined procurement, and consolidated billing on the customer's AWS bill," notes Marc Harpster, Global Lead, Startups and New Technologies, AWS Marketplace Business Development at AWS. 

"We are excited to welcome Entrust, and their Identity as a Service offering in AWS Marketplace. This new listing from Entrust will enable AWS customers to quickly deploy a cloud based Identity and Access Management (IAM) solution to secure access for their users and customers."

"We strive to deliver services that go beyond customer expectations, with a focus on financial inclusion and digitalisation. Entrust has helped us deploy technologies that better position us to meet these goals in two key areas - mobile and online banking services and instant card issuance. Adopting mobile and online customer authentication allows us to provide frictionless and secure access to our digital banking services, and offering new contactless chip-enabled debit cards in branch helps us fill our customers' needs quickly," says Eduardo Concha Concha, Manager of Technological Architecture and CORE Development of BancoEstado. 

"Implementing these solutions via secure cloud services has allowed us to scale our operations up or down depending on business needs, while offering a seamless experience for our valued customers and improving our data security posture."

Organisations purchasing Entrust Identity as a Service in AWS Marketplace can take advantage of flexible pricing, lower total cost of ownership and quick deployment. 

The Entrust IDaaS offering on AWS provides comprehensive identity and access management solutions for both consumer and workforce use cases.