Dynatrace, a leading entity in the realm of unified observability and security, has named Laura Heisman as their new Chief Marketing Officer (CMO). Successively replacing Mike Maciag, who held the role for five years, Laura will officially assume her role while Maciag offers his advisory experience until April 2024.
Laura Heisman's three-decade-long contribution in the tech world has seen her reach enterprise, developer, consumer and corporate audiences on a global scale. She was formerly the CMO at VMware, holding the reins of the company's global marketing organisation. Prior to her tenure at VMware, Laura was part of GitHub's executive leadership team as vice president of communications and corporate marketing. Furthermore, Laura dedicated more than a decade at Citrix system, fostering the company's worldwide communications and brand awareness program whilst leading as their vice president of communications.
Her pivotal role as an advocate for women in technology has distinguished her as an empathetic leader, sponsoring employee resource groups for women at VMware, GitHub and Citrix. Laura Heisman boasts a Bachelor of Arts in Communications from San Diego State University, a credential that enriches her industry experience.
"I am thrilled to welcome Laura to Dynatrace," voiced Rick McConnell, Dynatrace Chief Executive Officer. "With her proven track record of crafting impactful marketing strategies across diverse sectors and for some of the most recognisable brands in the technology industry, she will play a pivotal role in creating, optimising, and personalising the end-to-end experience for our customers and partners. Her expertise, passion, vision, and customer-first mindset make her the perfect fit for our team. She will help further position the company to capitalise on the tremendous market opportunities ahead."
Expressing her excitement to join Dynatrace, Laura Heisman states, "Each of these elements is increasingly critical to successful digital transformation efforts. I look forward to helping accelerate demand, building deep product understanding, driving brand awareness, and fostering customer loyalty." She believes that, as a market leader, Dynatrace "is poised to become an iconic company in a rapidly advancing segment". Her primary duties are set to complement the company’s core mission of helping customers with their mission-critical requirements for observability, security, and AI.
McConnell also expressed his gratitude towards outgoing CMO Mike Maciag, declaring, "On behalf of Dynatrace, I’d like to thank Mike for his leadership and tremendous contribution to the company from before our IPO to the present. His commitment to customer success and expanding awareness of our marketplace, combined with his passion for developing talented marketers, has helped position Dynatrace for long-term success. I am pleased he will be with us through a transitional period, and I wish him the very best for the future."