Datadog appoints Adrian Towsey to drive APJ commercial growth
Datadog has appointed Adrian Towsey as Vice President of Commercial Sales for Asia Pacific and Japan (APJ), including India, in a newly created executive role.
Towsey joins the cloud applications monitoring and security platform provider with more than 25 years of sales and consulting experience in the commercial technology sector. He most recently held local and regional leadership positions at Salesforce for 12 years, after previous roles at telecommunications services providers such as Vodafone and Telstra.
Appointment and experience
This new position has been established to enhance the company's regional expansion efforts, leveraging Towsey's sales background and deep understanding of the APJ market. He will be responsible for supporting customers' cloud migrations, security projects, and generative AI initiatives amid growing complexity in technology strategies across the region.
Speaking about his appointment, Towsey said, "After learning about Datadog from industry peers, I quickly discovered the company combines the best of both worlds: a comprehensive platform that enables customers to observe, secure and act on their cloud migrations, security and AI projects, plus a unique culture present across all teams."
Towsey will report directly to Bill Kohut, Senior Vice President of Global Sales at Datadog. Kohut commented on the significance of the appointment for the company's APJ operations.
Adrian's extensive experience in cloud software and regional go-to-market models will be instrumental in expanding our footprint across the diverse APJ commercial space. Working alongside our midmarket and enterprise teams, his understanding of the unique needs of our customers and partners in this region puts Datadog in an even stronger position to convert on expansion opportunities.
The appointment comes as Datadog continues to expand its leadership team, recently naming Yadi Narayana as Chief Technology Officer for APJ, and prepares to launch its first Australian data centre instance.
Regional market expansion
The company's increased executive focus coincides with a rise in technology investment across APJ, driving demand for enhanced monitoring, analytics, and security for cloud applications and infrastructure. Datadog is actively adding technical, sales, and marketing roles across Australia and New Zealand, ASEAN, India, Japan, and Korea in response.
The planned Australian data centre aims to support the data sovereignty and residency requirements of local customers and partners. With this move, Datadog seeks to better enable organisations in meeting regulatory obligations while leveraging cloud solutions.
Towsey's remit includes working with both midmarket and enterprise customers and collaborating closely with Datadog's regional teams to align services with varying industry and regulatory needs. The focus will be on providing solutions that allow organisations to monitor, secure, and optimise their technology environments as they adopt cloud and AI-based tools.
Datadog's platform brings together monitoring, application performance management, log management, user experience monitoring, and cloud security. The company's software-as-a-service approach is designed to deliver unified, real-time observability and security for technology stacks in organisations across different industry sectors and sizes.
As the APJ region's technology landscape evolves and market demand for cloud-based observability and security tools increases, Datadog plans to build out its local presence further. The addition of senior resources such as Towsey is expected to support customer engagement and growth across the region as companies shift towards digital transformation and greater adoption of cloud and AI technologies.
