CrowdStrike enhances partner programme with new incentives

CrowdStrike has announced an expansion of its Accelerate partner programme, introducing a set of new resources and incentives aimed at enhancing its global partner ecosystem's ability to deliver cybersecurity solutions.

The programme is designed to better equip service providers, distributors, resellers, ISVs, MSSPs, MSPs, and other partner categories with the necessary tools to tackle challenges related to cybersecurity. These challenges include cost consolidation, simplification of security, and breach prevention, all of which can be addressed on CrowdStrike's Falcon platform. As part of the expanded programme, partners stand to gain enhanced revenue opportunities, exclusive discounts, rebates, and training credits, along with more predictable pricing models.

According to Daniel Bernard, Chief Business Officer at CrowdStrike, "Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need—partners who embrace collaboration and innovation will win. We expanded these programmes to accelerate our ecosystem's success, enabling partners to move faster, drive deeper engagement, and maximise customer value with the Falcon platform. Our partners are on the front lines of stopping breaches, and we're giving them the tools to win in a market that demands relentless innovation and flawless execution."

In response to increasing complexity in the cybersecurity landscape, CrowdStrike has structured the Accelerate programme to offer four purpose-built partner tracks. These are targeted at fostering clear incentives, automation, and exclusive benefits, thus enabling partners to differentiate themselves and maintain competitive margins.

The Reseller Partner Programme, for instance, is aimed at simplifying engagement through structured tiers and revenue-based incentives. Meanwhile, the MSP Partner Programme offers managed security providers benefits such as automation and Volume Incentive Rebates (VIR) alongside improved service delivery models.

The Distribution Programme enhances two-tier go-to-market execution while also providing growth rebates, whereas the Technology Ecosystem Programme promotes revenue opportunities driven by integration partners who can source, refer, and influence deals. CrowdStrike also encourages collaboration through initiatives such as CrowdCard, which acknowledges shared contributions in deal sourcing, referrals, and service contributions.

Noel Allnutt, CEO at Sekuro, stated, "As a long-standing CrowdStrike partner, I've seen their programme evolve from a reseller model into a dynamic ecosystem that enhances our ability to deliver value across all routes to market. This evolution has strengthened our partnership and reinforced our position as a trusted cybersecurity advisor, enabling us to better meet our clients' ever-evolving needs."

The expanded programme's pricing and incentive structures have also been well-received by other partners. David Grant, CEO at Westcon-Comstor, remarked, "CrowdStrike's new distributor partner programme is transformational for Westcon and our partner ecosystem. Its innovative pricing structure supports profitability across all channels, with automated discounts and competitive pricing parity between indirect and direct resellers. This strategic approach not only protects our margins but also drives true scalability for both Westcon and CrowdStrike."

Furthermore, Anthony Torsiello, SVP Worldwide Partners & Alliances at Zscaler, praised the influence policy, saying, "CrowdStrike's new influence policy is a strong example of what's possible when we prioritise collaboration to deliver zero trust everywhere. By recognising partners at every stage—from sourcing to delivery—they've redefined traditional ecosystem models, reinforcing an industry-standard emphasis on better customer outcomes. At Zscaler, we're proud to work alongside partners who share our passion for innovation and delivering seamless, secure experiences for our customers."

The revisions to CrowdStrike's Accelerate programme demonstrate the company's focus on fostering a collaborative and integrated partner ecosystem, with the aim of enhancing customer service provision through advanced cybersecurity solutions on the Falcon platform.