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Average person has 100 passwords - study

The average user has around 100 passwords, according to new research from NordPass. 

Interestingly, a previous survey carried out back in February 2019 stated that people had 70-80 passwords. This means that the average user has about 25% more passwords compared to earlier this year.

The survey carried out back in February 2020 was conducted just before the global lockdown. According to NordPass, it is highly likely that the increased average number of passwords is the result of people downloading more apps during the lockdown. 

Another survey, conducted in March, revealed that most people downloaded new apps required by their employer. However, respondents also said they downloaded more leisure apps (exercise, gaming, cooking, etc.) as well as productivity apps (planners, calendars, password managers, etc.).

"Many online services have seen a spike in usage during the lockdown," says Chad Hammond, security expert at NordPass.

"As people spent more time indoors, they looked for more digital entertainment, shopped online, and used other online resources. It comes as no surprise that the number of passwords has grown," he says.

A hundred passwords is a lot of information to memorise. Earlier this year, NordPass published a list of the 200 most common passwords, demonstrating that most people don't put too much effort into creating complex passwords.

"We now partly understand why people use easy-to-guess passwords - they simply have too many to remember," says Hammond.

"So, it's hardly surprising that people use either very simple passwords or have a few and reuse them for all accounts."

Here are NordPass' 5 tips to maintain good password hygiene and keep your accounts secure:

1. Go over all the accounts you have and delete the ones you no longer use. If a small, obscure website ends up breached, you might never even hear about it. You can use to check if your email has ever been in a breach.

2. Update all your passwords and use unique, complicated ones to safeguard your accounts. Use a password generator to make sure they are impossible to guess. To see if any of your current passwords have ever been exposed online, head over to the NordPass password strength checker.

3. Use 2FA if you can. Whether its an app, biometric data, or hardware security key, your accounts will be much safer if you add that extra layer of protection. 

4. Set up a password manager. It is a perfect tool for both generating and storing passwords. With a trustworthy manager like NordPass, you will only need to remember one master password and forget about the rest.

5. Make sure to check your every account for suspicious activity regularly. If you notice something unusual, change your password immediately.

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