Rob Makin stories

Rob Makin is an insightful author with a profound interest in the intersection of technology and business. His writings primarily revolve around the pivotal role of digital transformation for Chief Information Officers (CIOs) and the impact of technological advancements on IT infrastructure. His expertise lies in dissecting the complexities that organisations face in managing the deluge of data stemming from modern devices and applications.

An advocator for sustainability, Rob critically evaluates the environmental aspects of data centers. His columns not only guide organisations on how to navigate the massive waves of data but also stress the importance of choosing appropriate technologies for various workloads. With a forward-thinking mindset, he offers a perspective on how a green data centre strategy is not just an environmental consideration, but a competitive differentiator for the future. It's clear that Rob brings a strategic yet conscientious approach to his discussions on tech and its ramifications on business and the planet.