Frank Van der Velden stories

Frank Van der Velden is an insightful author who explores the intersection of technology and human interaction in the realm of customer experience. His recent writings provide a thoughtful analysis of how businesses can navigate the evolving landscape, balancing the integration of machines with the irreplaceable human touch.

Through his story, 'Why the future of customer experience is both human and machine,' Van der Velden delves into the complexities of modern customer interactions. He challenges the notion of an immediate shift to fully automated services, emphasizing the importance of human involvement in creating meaningful customer relationships. Readers can gain valuable perspectives on the ongoing transformations in business practices and consumer expectations.

In 'Touchpoint's CEO says when it comes to customer experience don’t believe the ‘robot revolution’ will happen overnight,' Van der Velden further articulates the gradual nature of change within industries. He brings to light the potential pitfalls of over-relying on technology while underestimating the significance of empathetic human engagement. This encourages readers to consider a more measured approach to innovation in customer service, fostering a deeper understanding of how to enhance customer experiences in a technology-driven world.