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Thinxtra appoints Carineh Grigorian as Marketing Director
By Mitchell Hageman, Managing Editor
Fri, 25th Nov 2022

Carineh Grigorian has been appointed as Marketing Director, completing its executive leadership team as the company strengthens its Australia and New Zealand businesses and doubles down on expansion in Hong Kong and Macau.

Grigorian is a marketing expert with 20 years of experience in the IT, real estate and property development, and financial services sectors, with a focus on B2B and channel marketing. She is tasked with evolving Thinxtra's marketing strategy to support the company's fast-expanding commercial and channel partnerships across asset management, indoor air quality (IAQ) monitoring, and operational technologies.

"Thinxtra gives me an opportunity to be part of an innovative and purpose-driven company providing solutions that improve how we live and work, and help create a more sustainable world," Grigorian says.

"As we continue to pioneer Massive Internet of Things (IoT) solutions in this part of the world, my focus is to help realise the massive potential of Thinxtra's solutions for businesses and communities, and support our growing partner community to be successful with us."

"IoT is predicted to become an AU$1.87 trillion market this year, according to IDC, and we are seeing demand for Massive IoT mature just as quickly as organisations of all sizes look for more cost-effective and efficient ways to make their assets smarter, create healthier environments, and use data to improve decision-making at scale," says Nicholas Lambrou, CEO, Thinxtra.

"Carineh is an exceptional strategic marketer and leader renowned across the technology industry. Her extensive experience working with a wide range of organisations, combined with deep understanding of the IT channel and partner ecosystems, align perfectly with Thinxtra's roadmap, and will be crucial in our preparations for future growth."

This appointment marks the completion of Thinxtra's executive leadership team, with Grigorian joining CEO Lambrou, COO and Co-Founder Sam Sharief, CFO Luke Austin, and Sales Director, Roger Smith.

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