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blueAPACHE appoints James Bubbers as General Manager Experience
By Zach Thompson, News editor
Fri, 4th Nov 2022

The company has launched a new experience business unit to support its scale for global growth and continuing effort to drive customer success.

The new business unit will be led by James Bubbers as General Manager Experience and will bring together the employee and customer delivery teams to enhance both the internal and external experience.

Bubbers originally joined blueAPACHE four years ago as Operations General Manager and will now oversee the company's key customer-facing teams, including service delivery and end-user help desk services, talent acquisition and people operations.

The new division will empower every employee to drive a positive impact on both the employee and customer experience, as well as encourage innovation and engagement.

"Through the creation of our experience business unit, blueAPACHE is putting both employee experience and customer experience at the heart of what we do whilst staying true to our DNA of technical excellence," says Chris Marshall, Founder and Managing Director, blueAPACHE.

"We're building on our heritage of technical excellence to ensure we can continue to provide a consistency of the experience as the company expands.

"A great team member experience motivates and drives the desire to achieve exceptional customer outcomes and that ultimately supports our business aspiration of becoming the global mid-market service provider of choice," Marshall continues.

"I'm relishing the opportunity to ensure our teams are empowered to deliver great outcome-based services centred around a strategy that customer experience and innovation is a responsibility shared across the blueAPACHE business," Bubbers says.

"The new experience business unit is an evolution of our organisation as a fast-growing business which will help us to scale and gear blueAPACHE to successfully deliver on the promise to our customers, working together to drive strategic transformations that support their organisational objectives through the provision of IT services excellence," Marshall adds.

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