SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Gen Z stories

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Gen Z Australians show high usage of AI, reveals new report
Last week
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microsoft
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ai
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gen z
Majority of Gen Z Australians utilise Artificial Intelligence (AI), with an interest most prominent in socio-economically disadvantaged and culturally diverse groups.
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IWD 2024: Scaling for success - vision, values, and people power
This month
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partner awards
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iwd
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social media
International Women's Day 2024 calls for strategic company scaling, leveraging vision, values, and team motivation, in the pursuit of long-term, sustainable success.
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Australians flock to loyalty programmes amidst living costs surge
This month
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cx
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loyalty programmes
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qantas
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
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Gen Z students prioritise tech despite living cost crisis
Last month
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smartphones
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tablets & laptops
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students
Gen Z's affinity for high-end, purpose-driven tech purchases defies economic crisis, according to a UNiDAYS survey.
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Omnichannel customer journey gains momentum in Australia, study reveals
Last month
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ai
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cx
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social media
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.
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Australian millennials & Gen Z save $2.4bn using Raiz Invest app
Last month
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cryptocurrency
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blockchain
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bitcoin
Amid Australia's living-cost crisis, over 300,000 local millennials and Gen Z users saved up to $2.4bn cumulatively since joining micro-investing app Raiz Invest, exploiting technology for modern saving strategies.
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Rise in poly-employment among shift workers hits 25-year high
Last month
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deputy
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nsw
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australian bureau of statistics
Australian shift workers are increasingly taking on multiple jobs, a trend called 'poly-employment', which has reached a 25-year high.
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Workers & employers differ in 2024 business growth optimism
Last month
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robert half technology
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millennials
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gen z
UK workers' confidence in business growth dampened by cost of living pressures, with 72% optimistic for 2024, compared to 89% of employers.
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At the table: cultivating a people-first workplace culture in an era defined by change
Last month
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ai
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organisational culture
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millennials
Nurturing a 'people-first' workplace culture becomes increasingly imperative, balancing technology with human touch, adapting to generational shifts and ensuring professional and personal satisfaction amid change.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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youtube
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gen z
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google
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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Loyalty programs and innovation, experts reveal all
Wed, 31st Jan 2024
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cx
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martech
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commerce systems
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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Kiwis' favourite tech & gaming gadgets of 2023 revealed
Thu, 25th Jan 2024
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bnpl
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vr
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afterpay
Afterpay data reveals Sony PlayStation 5 is top of the gaming gadgets for Kiwis in 2023, followed closely by Nintendo Switch OLED model and others.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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bi
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big data
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ml
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Australians increasingly adopting AI tools at work
Mon, 22nd Jan 2024
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ai
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transparency
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workplace
A Fusion Digital study shows 86% of Australian office workers utilise AI, with adoption rates higher in large corporations, while 14% have never used AI.
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'X Business' gears up for global expansion with 'everything app' vision
Mon, 15th Jan 2024
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martech
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commerce systems
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payment gateways
X Business is not just an app anymore, evolving to become the 'everything app' that blends experiences on a user-friendly interface, with 2024 set to bring its vision to life.
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AI and sustainability amongst key fintech trends for 2024
Wed, 20th Dec 2023
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cx
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cryptocurrency
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blockchain
Lanistar Chief Executive Officer, Jeremy Baber, spotlights AI, Gen Z adoption, and sustainability as 2024's major fintech trends.
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Report highlights AI & mobile-first dominance in visual media
Wed, 13th Dec 2023
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video
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smartphones
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creative technologies
Cloudinary's report highlights the growing influence of AI and mobile in delivering optimised visual content for digital marketing.
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Alert anxiety hits workers over constant out-of-hours notifications
Thu, 7th Dec 2023
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collaboration
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business
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apps
Out-of-hours notifications are causing 'alert anxiety' in UK workers, with the problem especially acute among younger generations.
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Orbus Software CEO forecasts major tech trends for business in 2024
Mon, 4th Dec 2023
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cloud services
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compliance
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workforce management
Orbus Software's CEO, Gareth Burton, predicts key 2024 technology trends, highlighting AI growth, escalating technical debt, and the inevitability of sustainability in businesses.
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Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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vr
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gen z
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online shopping
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
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Australians dubious about data security & AI, reveals Versent study
Mon, 13th Nov 2023
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data protection
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ai
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public sector
Australians express high levels of concern about data security and fear of AI, according to a study by tech firm Versent.
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Mobile identities and the changing landscape of access control
Mon, 13th Nov 2023
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nac
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gdpr
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iam
As the world continues to embrace digital transformation, mobile access is poised to play a central role in the evolving landscape of access control.
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AI to play an important role in Australian Christmas shopping
Mon, 23rd Oct 2023
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christmas
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cios
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social media
Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.
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Greater AI literacy & policies needed among Kiwi business leaders
Wed, 11th Oct 2023
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ai
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productivity
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kordia
Survey highlights business leaders' lack of awareness of AI risks as younger generation embraces AI tools in the workplace.